ESPN Consumer Products, in collaboration with Sportiqe Apparel, launc
hes “Sports Heaven” apparel collection this month. The vintage inspired t-shirt line pays homage to ESPN’s original programming line-up and logos. The collection launches this month at Bloomindgale’s and SportiqeBoutiqe.com and featured styles include the World Frisbee and Full Contact Karate Championships, Slo-Pitch Softball, Australian Rules Football, and Superstock Saturday along with original ESPN branded logos and styles.
European based underwear company Pull-In, with retail outlets in Paris, New York, and Los Angeles, is set to debut a new product assortment in its men’s collection featuring a partnership with Major League Baseball.
Hitting the company’s stores and online shop this month, the MLB boxer collection from Pull-in features team logos from both the LA Dodgers and NY Yankees. New interpretations and bold colors bring a new twist to the more traditional presentation of the team logos.
In other sports licensing news, ESPN Consumer Products has announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer.
The collection blends sports and fashion by featuring eight fan-favorite countries (USA, Brazil, England, Germany, Italy, Mexico, South Africa, and Spain) in five different designs and 36 different styles that utilize each country’s colors, images, and fight songs.
The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com, and other online sporting goods retailers. The collection was produced with ESPN apparel licensee Sportiqe Apparel.
ESPN Consumer Products and the National Basketball Association today announced the introduction of a new line of co-branded merchandise based on the network’s popular NBA on ESPN RV advertising campaign. The NBA on ESPN collection brings the personality and energy of the RV campaign to life with a full assortment of products, from apparel and headwear to sporting goods and novelty items. The products will be available at ESPN Zone locations, the NBA Store in New York City, NBAStore.com, NBA City, NBA team retailers, Academy, Champs Sports, Dick’s Sporting Goods, FootballFanatics.com, Macy’s and Modell’s to coincide with the start of the NBA Playoffs.
For the record, the official position of The Licensing Book is that anyone but the Lakers or Magic is fine with us from here on out. We’d love to see the Celtics win again, but that’s not happening. I asked Associate Editor Jennifer Sinclair for her thoughts, and she politely demurred.
—Bryan Joiner
hes “Sports Heaven” apparel collection this month. The vintage inspired t-shirt line pays homage to ESPN’s original programming line-up and logos. The collection launches this month at Bloomindgale’s and SportiqeBoutiqe.com and featured styles include the World Frisbee and Full Contact Karate Championships, Slo-Pitch Softball, Australian Rules Football, and Superstock Saturday along with original ESPN branded logos and styles.