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Epic Rights, Elysian Brewing Co. Partner for Def Leppard Pale

def-leppard-paleEpic Rights, the global retail branding agent for Def Leppard, partnered with Seattle’s Elysian Brewing Co. and Def Leppard to craft the Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s co-headlining tour with Journey, which kicks off on May 21 and runs through October 7. The Def Leppard Pale (6 percent ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Britney Spears Will Launch a New Brand of Merchandise With Epic Rights

Queen Britney SpearsEpic Rights partnered with Britney Spears to launch a line of fashion and lifestyle products inspired by the pop icon.

Spears and Epic Rights will work together to expand the singer’s global brand presence in the marketplace. Epic Rights will also manage Spears’ e-commerce initiatives, including Amazon. The anticipated retail launch for the Britney Spears lifestyle program is spring 2019.

*NSYNC “Dirty Pop-Up” to Launch in LA This Month

Nsync“Dirty Pop-Up,” an *NSYNC experience, will run from April 28 to May 1 in Los Angeles and will launch *NSYNC’s official merchandise capsule collection. The experience will debut in collaboration with *NSYNC’s merchandise and licensing partner, Epic Rights. Visitors can shop the limited inventory of official merchandise and participate in photo activations from the group’s career.

Admission to the Pop -Up will be free to the public and will feature authentic props, wardrobe, artwork, and photography on display.  The new line of branded apparel and accessories will also be made available online this month. The experience opens at Cinematic Pictures.

 

Epic Rights, Perryscope to Expand Global Retail Brand for Jimi Hendrix

JimiHendrixAuthentic Hendrix, Epic Rights, and Perryscope Productions will launch the new Authentic Hendrix global retail program at the Licensing Expo in Las Vegas from May 22 to 24.

Retailers, manufacturers, and licensees can view the new Authentic Hendrix brand guide with new photographs, logos, lyrics, album, and fashion inspired by Jimi Hendrix. The program will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles, and never-before-licensed products  handed down from Authentic Hendrix and Experience Hendrix.  The new merchandise will be available at retail beginning this summer.

Molecule 8, Epic Rights to Launch John Lennon Figures

JohnLennonMolecule 8 entered a licensing partnership with Epic Rights and Yoko Ono Lennon to launch a line of John Lennon figurines. The line will be available in April and will feature 12-inch limited edition collectible figures that illustrate Lennon’s passions as an artist and a man. Click here to preorder items from thecollection.

*NSYNC, Epic Rights to Launch New Line of Branded Merchandise

NSYNC*NSYNC partnered with Epic Rights to develop a new line of branded apparel, accessories, gifts, and collectible products. Next year, the band will also celebrate the 20th anniversary of its first studio album, *NSYNC, and will be honored with a star on the Hollywood Walk of Fame. Read the rest of this entry »

Epic Rights, Pan Inc. to Develop Music Merchandising and Branding Opportunities in Japan

EpicRights_PanIncEpic Rights and Pan Inc. partnered to develop musicians’ fashion brands, TV commercials, sponsorships and endorsements, and themed restaurants, cafes, and other experiences.

Epic Rights has clients that include Madonna, Céline Dion, KISS, AC/DC, Eric Clapton, Aerosmith, Lionel Richie, Billy Joel, the Estates of John Lennon, David Bowie, Stevie Ray Vaughan, as well as music brands such as Woodstock, CBGB, Rock & Brews, and more.    Read the rest of this entry »

Epic Rights, Merch By Amazon to Launch Apparel and Accessories

EpicRightsEpic Rights partnered with Merch by Amazon to sell Epic Rights’ artists official apparel and cellphone accessories on Amazon.com. The initial product launch includes classic and fashionable shirts for men, women, and kids, featuring graphics from KISS, Aerosmith, and John Lennon.

Epic Rights will add product categories to the program and build out programs for its complete roster of artists, including AC/DC, David Bowie, Billy Joel, Def Leppard, Celine Dion, ZZ Top, Duran Duran, Wham!, Marc Anthony, Sting, Cypress Hill, Lionel Richie, Lyrics by Lennon & McCartney, Woodstock Festival, and more.

 

Epic Rights, CounterFind Partner to Combat Counterfeit Music Merchandise

EpicRightsEpic Rights partnered with counterfeit software leader CounterFind to combat counterfeit merchandise and pave the way for online brand protection within the music industry.

CounterFind’s software not only finds all ads marketing counterfeit, but also shuts them down in real time. Human intelligence paired with image recognition and a complex filtering formula, enable CounterFind’s technology to learn counterfeiters’ new marketing tactics as they develop.    Read the rest of this entry »

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