The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

eOne Adds New Partners for the Peppa Pig Brand

PeppaPig_Carton_092217Entertainment One (eOne)’s Peppa Pig currently has more than 1,000 licensees worldwide, and more than 80 licensees in the U.S. alone. The brand will continue its growth in the U.S. with a range of new licensing partners.

New licensees to launch products this year include Colgate-Palmolive for battery-operated and manual toothbrushes and toothpaste; Ginsey Home Solutions for made in the U.S. potty training products; Give & Go for house-building and cookie-decorating kits; good2grow for juice beverages in containers with character toppers; Johnson & Johnson Consumer Inc. for Band-Aid brand adhesive bandages.

A new season of Peppa Pig is currently in production, with 117 new episodes on the way, for a total of 381 episodes and new content through the winter of 2022.

eOne Launches Ben & Holly’s Little Kingdom in China

eOne_Ben&HollysLittleKingdomEntertainment One (eOne) partnered with iQIYI to bring its preschool property Ben & Holly’s Little Kingdom to China on the video-on-demand (VOD) platform and at retail this year.

The first season of Ben & Holly’s Little Kingdom will be accessible on iQIYI next month. iQIYI will also manage licensing rights for the property in the region, spearheaded by a publishing launch this summer and fall and a hard launch spanning multiple categories later this year. Read the rest of this entry »

eOne to Launch Peppa Pig Consumer Products Program in Japan

PeppaPig_JapanLaunchFollowing the broadcast launch of Entertainment One’s (eOne) Peppa Pig in Japan last fall, the property’s merchandise will launch in the region with an exclusive retail event.

Sega Toys, the master licensee in Japan, will launch the new products at an exclusive “Peppa Pig Goes to London” pop-up store this spring. Inspired by the storybook Peppa Pig Goes to London, the pop-up store will run from March 28 to April 3 at Takashimaya Shinjuku department store in Tokyo. The store will featuree products from 23 licensing partners, including publishing, novelty, homewares, home entertainment, and stationery. Read the rest of this entry »

eOne Adds Licensees for PJ Masks

PJMasks_ZakDesignsEntertainment One (eOne) and Nelvana Enterprises added new Canadian partners across a variety of categories for the PJ Masks brand.

New partners will join the already-existing master partners: Just Play for toys, Wonderforge for games, J Corp Inc. for apparel, Jellifish Kids for sleepwear, and Heys International for accessories. Read the rest of this entry »

eOne, Merlin Entertainments Enter Global Partnership to Develop New Peppa Pig Attractions

eOne_MerlinEntertainment One (eOne) entered a global partnership with Merlin Entertainments (Merlin) to develop and operate location-based entertainment attractions based on its popular preschool license Peppa Pig.

The deal covers all territories excluding the UK, and Merlin will have exclusive rights for all location based entertainment formats with the exception of China, which will be licensed to Merlin on a non-exclusive basis. Read the rest of this entry »

eOne Expands Consumer Products Program for PJ Masks

eOne_PJMasks_JakksEntertainment One (eOne) expands its consumer products program for PJ Masks, including new ride-ons, bicycles, safety helmets, and more debuting this fall and into early 2018.

PJ Masks gear hitting retail nationwide includes the Catboy Cat-Car and Gekko Mobile ride-ons from Jakks Pacific. These custom sculpted, kid-powered vehicles come with flashing lights, sound effects, and play the PJ Masks theme song. Jakks will also offer the Happy Hauler, a wagon that transforms into a ride-on with at the press of a button, and the PJ Masks Playland. Read the rest of this entry »

eOne Unveils Expansion and New Rides at Peppa Pig World

PeppaPigWorldEntertainment One (eOne) revealed plans to expand Peppa Pig World at Paultons Park theme park in Hampshire, UK. The attraction will soon feature two new rides—The Queen’s Flying Coach Ride and Grampy Rabbit’s Sailing Club—that will open to the public in May.

The Queen’s Flying Coach Ride will take families on a tour around the newly extended area of Peppa Pig World in individual coaches on a monorail starting from the top of the Queen’s castle. Guests will also be able to hop aboard boats at Grampy Rabbit’s Sailing Club where they can cruise along the new water route around Peppa Pig World and discover Pirate Island. Read the rest of this entry »

eOne Announces FTA Broadcaster, First Partners for PJ Masks in Mexico

PJMasksEntertainment One (eOne) secured free to air broadcaster (FTA) Televisa for PJ Masks, which will begin airing the first season of the preschool series in Mexico next month. Televisa will broadcast the show in addition to co-production partner Disney Junior, where the show airs daily across the Latin America region.

Bandai México is the distributor for Just Play’s master global toy line in Mexico. The initial toy range launched exclusively in the market via Liverpool stores in August, where local media and bloggers were present to celebrate the launch.

Read the rest of this entry »

Peppa Pig Live Adds Tour Dates for Next Year

PeppaPigLiveThe new North American Peppa Pig Live tour Peppa Pig’s Surprise will visit an additional 33 cities next year. Following a 60-city leg this fall, Peppa Pig’s Surprise will resume next April in Las Vegas and make its first trip to New York City. The show will also visit 18 cities in Canada, including Toronto. Peppa Pig Live brand has sold more than 400,000 tickets in the U.S. and Canada to date.

Citi is the official card of Peppa Pig’s Surprise, and cardmembers will have access to a pre-sale as well as VIP packages, including a meet and greet with the cast. The pre-sales will began on September 12 and will run until September 15 at 10 p.m. local time. For complete Citi presale details visit citiprivatepass.com. Tickets will go on sale to the public on September 16, at 10 a.m. local time. Read the rest of this entry »

eOne Expands Peppa Pig and PJ Masks Properties in the Nordic Region

PeppaPigEntertainment One (eOne) will expand its Peppa Pig and PJ Masks brands on-air and at retail across Nordic territories. Plus Licens represents the consumer products programs for both of the preschool brands, and will introduce new categories across the region this year.

Peppa Pig airs across four terrestrial state broadcasters in Norway (NRK), Denmark (DR), Finland (YLE), and Sweden (SVT). A publishing program is established in Finland, Norway, Otava, and Gyldendal, where Peppa Pig story books and novelty formats are available. In Finland, more than 45,000 copies of Peppa Pig books have been sold in three years, and the first published titles will rollout in Denmark and Forlaget Alvilda later this year. Additional categories to launch in the Nordic region beginning this September include, Clementoni, Amo, and Barbo Toys for puzzles and games; HAMA for plastic bead sets; and Bjørna for nightlights. Read the rest of this entry »

Related Posts Plugin for WordPress, Blogger...

Monthly Archives