Entertainment One (eOne) outlined plans to strengthen its brands in Latin America with a new appointment to manage its portfolio for TV properties including, Peppa Pig, Ben & Holly’s Little Kingdom, and PJ Masks.
Bruna Sawada joins the company in the newly created role of regional territory manager – Brazil and will report directly to London-based Murilo Hinojosa. Hinojosa leads consumer products for the entire Latin American region. Read the rest of this entry »
Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »
Entertainment One (eOne) announced its plans for the launch of PJ Masks merchandise in France. The licensor appointed France TV Distribution to manage the consumer products program for PJ Masks in the region. eOne and FTD collaborated on the merchandise launch in France which will debut at mass market and toy specialists this January, as well as additional categories including footwear that will rollout next fall.
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Entertainment One Family has announced the expansion of its digital presence with the launch of the first U.S. Peppa Pig app, Happy Mrs. Chicken, for $2.99. Developed by interactive publisher P2 Games and designed for children ages 2-6, the new app contains five games, plus a bonus virtual sticker book. The app includes appearances by the characters George, Mummy Pig, Daddy Pig, Suzy Sheep, and Rebecca Rabbit.
Happy Mrs. Chicken supports the development of creative thinking and hand-eye coordination skills, with mazes, puzzles, matching games and more. The app features touch screen interaction, intuitive game play, and audio instructions to allow children to enjoy it independently and with ease.
Happy Mrs. Chicken is compatible with iPhone, iPod Touch, iPad, NokiaE7, N8, C7 and C6-01 Android operating system 2.1 and above.