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Ready Jet Go! Season Two to Blast Off on PBS Kids Next Month

ReadyJetG0_SeasonTwoThe second season of the animated series Ready Jet Go! will premiere on PBS Kids on April 2. A new episode will launch every day that week.

The new episodes feature Mindy Melendez, starting with the half-hour special,“Mindy Turns 5.” Additionally, this June and July, a new episode will air each Wednesday. Each episode features live-action interstitials with NASA’s Jet Propulsion Laboratory astrophysicist Dr. Amy Mainzer, the science consultant for the series. Read the rest of this entry »

Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

CrawfordTheCatPerennial Pictures and Alita’s Brand Bar partnered to expand the brand absed on the animated series Crawford the Cat with new distribution and merchandising partners.

Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution. Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

Sesame Street Characters Now Available on WriteReader Storytelling Platform

SesameStreet_SambroWriteReader added Sesame Street characters to its collaborative literacy platform, which aims to improve kid’s reading and writing skills through storytelling. Kids can incorporate Sesame Street characters as they create their own multimedia books and publish them to WriteReader’s online library. Read the rest of this entry »

National Wildlife Federation Expands Ranger Rick Licenses for 50th Anniversary

NationalWildlifeFederationThe National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »

Spin Master, Rube Goldberg Partner for New Line of STEM Sets

SpinMaster LogoSpin Master Corp. and Rube Goldberg Inc. partnered for a STEM (science, technology, engineering, and math) line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.

Rube Goldberg activity sets let kids can design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.

The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.

Hot Shots: The Licensing Book Chats with Scott Scornavacco, Vice President, Business Affairs for Spiffy Pictures

naturecatNature Cat has posted strong ratings since it debuted in a competitive and crowded category. What about this show is allowing it to stand out from other educational preschool fare?  

We think our animation style helps us stand out visually, and when you combine that with the level of humor and the amount of action/adventure, you get an engaging, smart, and fun-filled series. Each episode of Nature Cat features two 11-minute stories, as well as interstitials. The show airs twice daily on PBS stations across the country and features the vocal talents of Saturday Night Live veterans Taran Killam (Nature Cat), Kate McKinnon (Squeeks), Bobby Moynihan (Hal), Chris Parnell and Kenan Thompson, along with actress Kate Micucci (Daisy). The series follows the adventures of Nature Cat and his friends. In each episode, Nature Cat can’t wait to get outside for a day of nature excursions and bravery, but there’s one problem: he’s a house cat with no instincts for nature. With the help of his animal friends, Nature Cat embarks on action-packed adventures that include exciting missions full of investigation, “aha” discovery moments, and humor, all while inspiring children to go outside and play. We’ve been honored to receive a coveted 2016 Daytime Emmy Award Nomination for Outstanding Writing in an Animated Program, a Television Critics Association Award Nomination for Outstanding Achievement in Youth Programming, and a Common Sense Media Seal for TV, recognizing the series for providing families an exceptional media experience. Read the rest of this entry »

Jim Henson Co. Signs Snaptoys as Master Toy Licensee for Word Party

snaptoysThe Jim Henson Co. appointed Snaptoys as the master toy licensee for the Netflix original series Word Party. The second season of the preschool series will premier next month.

Word Party is a vocabulary building show that follows four baby animals. Kids help teach the baby animals new words, practice these new words themselves, and celebrate achievements with a Word Party as they watch.

Snaptoys will launch with a range of product categories including plush, figures, play sets, and electronics next year.


Three New Sesame Street Comic Books To Release this Fall


Ape Entertainment in partnership with Sesame Workshop will release of three new comic books Another Sunny Day, Blast from the Past, and Many Friendly Neighbors, featuring the cast of Sesame Street. Each issue is a short story that emphasizes educational and entertaining content for preschoolers.

The books and their eBook versions will launch this fall. H is for Hero, first released in 2013 will also be available online. Each issue includes a set of instructions on how to best read the comics with kids.

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