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Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

CrawfordTheCatPerennial Pictures and Alita’s Brand Bar partnered to expand the brand absed on the animated series Crawford the Cat with new distribution and merchandising partners.

Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution. Read the rest of this entry »

Discovery Consumer Products Introduces Discovery #Mindblown Brand

DiscoveryCommunications_MindBlownDiscovery Consumer Products, the licensing arm of Discovery Communications, introduced its new global brand Discovery #Mindblown. The brand merges exploration, curiosity, and STEM-based educational content and will launch this year with global toy partner Merchsource.

Discovery #Mindblown is an in-school digital curriculum inspired by Discovery’s STEM programming on Discovery Channel and Science Channel. It will feature hands-on experiences with toys, games, apps, apparel, and live events.


Sesame Street Characters Now Available on WriteReader Storytelling Platform

SesameStreet_SambroWriteReader added Sesame Street characters to its collaborative literacy platform, which aims to improve kid’s reading and writing skills through storytelling. Kids can incorporate Sesame Street characters as they create their own multimedia books and publish them to WriteReader’s online library. Read the rest of this entry »

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