Jakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.
The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.
JAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.
DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.
The DC Super Hero Girls line will be available at retailers this fall.
Following the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.
Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August. Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.
Entertainment One (eOne) appointed Just Play as the global master toy partner for its preschool CGI-animated TV series PJ Masks.
PJ Masks toys from Just Play will launch at retail this fall in the U.S. and will roll out to international territories next year. The toys will include action figures, play sets, vehicles, plush, dress-up, and role-play.