The Licensing Blog

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Jakks Pacific Extends Licensing Agreement for Power Rangers

Jakks_PowerRangersJakks Pacific Inc. extended its licensing agreement with Saban Brands LLC for Power Rangers, which includes the TV series Power Rangers Ninja Steel and the live action films, including this year’s feature film, Saban’s Power Rangers.

The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada, and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture, and other seasonal categories in the U.S. and Canada.

Rubie’s Costume Co. Acquires BuySeasons

Rubie's LogoRubie’s Costume Co. Inc. acquired BuySeasons Inc., which is located in New Berlin, Wisconsin. The new acquisition will offer customers third-party logistic facilities to help fulfill costume and party needs.

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

Jakks_MegaManDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress up and role-play, Halloween costumes, plush, and vehicles. Read the rest of this entry »

McFarlane Toys, CBS Consumer Products Partner to Launch New Star Trek Line

McFarleneToys_LogoMcFarlane Toys signed a toy license deal with CBS Consumer Products to create figures, role play weapons, and accessories for the new Star Trek: Discovery television series. In additionMcFarlane Toys will also create merchandise from the entire Star Trek universe, including the classic TV series Star Trek: The Original Series and the library of films. Read the rest of this entry »

Rubie’s Costume Co. Helps Reach the Largest Gathering of Superheroes at Bentonville Film Festival

Rubies_SuperheroesThanks to Rubie’s Costume Co. and SuperYou FUNdation, more than 1,000 people dressed as superheroes at the Bentonville Film Festival, becoming the largest gathering of superheroes in Arkansas. The event took place at the Arvest Ball Park on May 7 and honored the 25th Anniversary of A League of Their Own.

Rubie’s Costume Co. donated more than a thousand costumes to the crowd who assembled in support of diversity and empowerment prior to the Bentonville Film Festival’s Reunion Ballgame.

Rubie’s Costume Co. to Launch Guardians of the Galaxy Vol. 2 Costume Collection

Rubies_GuardiansGalaxyRubie’s Costume Co. Inc. will launch a range of costumes, masks, accessories, and makeup inspired by the upcoming action-adventure film, Marvel’s Guardians of the Galaxy Vol. 2, which premieres worldwide on Friday.

Available in toddler, children, and adult sizes, the licensed collection includes Star-Lord, Rocket Raccoon, Drax the Destroyer, Groot, Gamora, Yondu, and Nebula. Imagine—a division of Rubie’s— also offers dress-up costumes and accessories for kids in separates and boxed sets.

The Guardians of the Galaxy Vol. 2 Costume Collection by Rubie’s will be available this Halloween season.

Jakks Pacific Renews Licensing Agreement with Disney Consumer Products in China

jakksJakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.

 

The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

Spirit Halloween to Launch SpacePOP Costumes

SpacePOP_GeniusBrandsFollowing the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.

Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August.  Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.

 

Entertainment One Signs Just Play as Global Master Toy Partner for PJ Masks

Entertainment One (eOne) appointed Just Play as the global master toy partner for its preschool CGI-animated TV series PJ Masks.

PJ Masks toys from Just Play will launch at retail this fall in the U.S. and will roll out to international territories next year. The toys will include action figures, play sets, vehicles, plush, dress-up, and role-play.

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