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PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

MGA Entertainment Signs Lotta Luv Beauty and Horizon Group USA

bratz

MGA Entertainment has signed a new licensing partnership with Lotta Luv Beauty to expand the Bratz brand into health and beauty categories in the U.S. and Canada. Playing on the fun and fresh nature of the Bratz franchise, the collection will include bath products, cosmetics, and hair and nail products.

MGA Entertainment has also inked a new deal with Horizon Group USA to design and manufacture a series of Bratz signature DIY kits, stationery, and art and craft items. Both product lines are set to launch next year.

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