The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »
MGA Entertainment has signed a new licensing partnership with Lotta Luv Beauty to expand the Bratz brand into health and beauty categories in the U.S. and Canada. Playing on the fun and fresh nature of the Bratz franchise, the collection will include bath products, cosmetics, and hair and nail products.
MGA Entertainment has also inked a new deal with Horizon Group USA to design and manufacture a series of Bratz signature DIY kits, stationery, and art and craft items. Both product lines are set to launch next year.