The Licensing Blog

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Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line. Read the rest of this entry »

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Jakks Pacific Debuts Disney’s Beauty and the Beast Toys and Role-Play Line

EnchantedRoseJewelryBoxJakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.

For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin ( or Kopper Overton (

Subway, Disney Partner for Moana-Themed Collectibles with Fresh Fit for Kids Meals

Subway_MoanaWalt Disney Animation Studios’ Moana debuts nationwide this month and Subway restaurants will offer three collectible Kakamora action figures and three floral charm bracelets as part of every Fresh Fit for Kids Meal.


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Delta Children Releases Disney Princess Organizer

TB84991PS_2Delta Children has just released a new Disney Princess Deluxe Book and Toy Organizer. It features regal turrets, as well as five fabric bins and a two-tiered bookrack that provide endless places to keep toys and books clean and organized.

Delta Children Adds Royal Additions to Product Offerings


The Disney Princess Magical Dreams 4-in-1 Crib, from Delta Children, features soft curving lines and princess-inspired carvings on the headboard and corners. The crib has three mattress heights and converts into a daybed, a toddler bed, and full-size bed as kids grow. Built from strong and sturdy wood, the crib is JPMA certified and has been tested to the highest category specific standards established by ASTM through annual independent laboratory testing.
The Disney Princess Carriage Toddler-to-Twin Bed features two intricately detailed posts draped with fabric, crystal gems on the wheels, and a throne-like storage bench for the foot of the bed. It easily converts from a toddler bed into a twin bed with the addition of the included conversion kit. 

Parragon Expands Publishing Program Featuring Disney Franchises In North America


Parragon will publish a range of coloring, sticker, and activity books across multiple Disney franchises in the North American market starting next year. Franchises will include Frozen, Disney Princess, Disney Princess Palace Pets, and familiar characters from existing and upcoming Disney-Pixar films.

Parragon will introduce new-to-market designs, features such as cover-mounted gifts, activity sets, and a variety of series including 1,000 Stickers, Copy Coloring with chunky, double-ended crayons, Jumbo Activity Packs, and premium Sticker Treasuries.

Parragon now publishes books featuring Disney franchises in more than 35 countries and recently announced plans to launch a new publishing program in Scandinavia.

Editor’s Point: Princesses on the Move


Licensing is a tricky business, filled with surprises and ups and downs. As I write this column, we are abuzz over Disney Consumer Products’ decision to take its Disney Princess doll license from Mattel and grant the rights to Hasbro beginning in 2016. This is a major move, and one that harkens back to Sesame Workshop’s decision to move its Sesame Street license from Mattel to Hasbro in 2011.
Disney Princess is one of the top toy licenses in the U.S., and Mattel seems to be handling the license well. Mattel is a huge player in the doll market. Despite Barbie’s recent downward trajectory, she is still one of the top fashion dolls of all time. Not to mention Mattel’s unbelieveable success with Monster High and, now, Ever After High. The main difference here is that Mattel owns these brands, and licenses them out in various categories, but creates the dolls and related entertainment content in-house. Read the rest of this entry »

Disney Consumer Products and Marvel Entertainment Reveal Creativity Studio Stylus and App for iPad


Disney Consumer Products and Marvel Entertainment have launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color, and animate their favorite Marvel Super Heroes and villains from Avengers AssembleThe Ultimate Spider-Man and Hulk and the Agents of S.M.A.S.H., while the stylus adds enhanced play value.

In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio app has received a content refresh with more drawing tools to use, so kids can now create drawings of other Disney characters including Disney Junior’s Sofia the FirstDoc McStuffins, and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.

The Stylus, which includes unlimited access to all content and future updates, is available at mass retailers. A deluxe version with a limited-edition zippered carry case is available exclusively at Apple retail stores and from the Apple online store. The Marvel Creativity Studio app is free and can be found at Disney Creativity Studio app is also free from the App Store or at

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