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LEGO Debuts Animated Short With Disney Pixar’s Cars, Top Gear Characters

LEGO_DisneyPixarCars_TopGEarThe LEGO Group, Disney Pixar’s Cars, and Top Gear partnered for a new animated short. The film tells the story of Lightning McQueen’s trip to TopGear’s test track outside London, where he fulfills his dream of racing The Stig around the iconic circuit.

Top Gear’s racing driver is imagined in LEGO form as a car, and is joined by Cars  characters Cruz Ramirez and Mater. The LEGO Group designed and made the Stig Car exclusively for the promotional video, and the content was produced by the Danish-based toy-maker and the Top Gear team at BBC Studios. Read the rest of this entry »

Disney Signs Three Licensees for Disney-Pixar Cars Neon Line

Screen Shot 2014-03-12 at 10.03.38 AMDisney Consumer Products has partnered with Mattel, Northwest, and Global Design Products to produce the new Disney-Pixar Cars Neon product line. The line includes characters from the Disney-Pixar Cars movie with a neon and metallic customization. Other products in the line include apparel, consumables, and toys. The products will be available exclusively at Target and Target.com.

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