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New Disney•Pixar Toy Story Video Short and Toy Line

Mattel is releasing a space-themed toy line inspired by Disney•Pixar’s Toy Story. The line includes a Toy Story Buzz Lightyear Spaceship Command Center and character action figures. To introduce the line, Mattel and Disney Consumer Products released a “toymation” video that uses stop-motion animation. The video stars Buzz Lightyear, Woody, and Rex as they travel into outer space.

A crew of eight people worked more than 1,300 hours during a span of four weeks to complete the toymation, according to Mattel and DCP. The companies also reported that every second needed 12 frames of pictures, and every shot needed at least three takes, many of which had to be done separately with each toy and composited together later.

Other toymation facts include:

• Each toy had to be taken apart and reassembled with wire and museum putty to be rigged properly to animate.
• The dust bunnies were created from an old carpet the team almost threw out right before production on the toymation project began.
• The crew made five trips to the supermarket to clear out its asparagus, big broccoli heads, and artichokes to build the vegetable forest set.

Disney Goes Designer for Toy Story 3 Fashions

Last week, Disney Consumer Products (DCP) unveiled limited-edition Toy Story 3 designer T-shirts by designers Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood.

Each designer was inspired by a Disney∙Pixar Toy Story 3 character: Rex, Hamm, Woody, Jessie, and Buzz Lightyear. The T-shirts became available on June 18, coinciding with the film’s release, and are being sold exclusively at the REVOLVEclothing boutique and the REVOLVE online store.

Produced by Mighty Fine, Inc., there are five T-shirt designs in total, which are available in both men’s and women’s styles.

Toy Story 3 Has Something for Everyone

At long last, Friday is here. What makes the day even more awesome is that Toy Story 3 is here as well!

I haven’t seen it yet, though I have some friends that went to some midnight showings and will therefore be half asleep at their jobs all day. Apparently the wait, and the all-nighter for those who caught the midnight shows, was totally worth it.

I just read a very thought-provoking review of the movie, that says that the film deals with some very grown-up and serious issues in a great way, yet is still a fun-loving kids movie as well.

I know that so many kids’ movies have grown-up messages in them, and appeal to a diverse audience. Is this a new phenomena? When I was younger, were kids’ movies just fun for kids, or were there deeper meanings that I just didn’t see? I know that Looney Tunes had a lot of jokes for the grown-ups that I missed in the first go-around when I was nine. I know that Happy Feet was about more than dancing penguins.

What do you think of messages about culture, the environment, politics, human relationship, love, and loss being part of fun-loving cartoons? Which properties do you think have pulled it off well? Do our kids know they’re being taught about serious human issues, or do they just like the fun animation?

Whatever your take on it, go see the movie, read the review that got me thinking such deep thoughts at 9 am on a Friday, and tell us what you think!

Also, watch the trailer here.

–Jennifer Sinclair

Toys “R” Us Premieres Dedicated Toy Story Boutiques

In celebration of the anticipated theatrical release of Toy Story 3, Toys “R” Us is debuting dedicated Toy Story 3 boutiques, in all of its nearly 1,300 toy stores in 34 countries around the world.

The boutiques, which are open across the U.S., are filled with an assortment of Toy Story-inspired toys, including action figures, construction sets, role play accessories, musical instruments, and electronic devices. Similar sections will open in Toys “R” Us stores around the world, coinciding with the movie’s release in each respective country.

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