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Disney Consumer Products Appoints New EVP of Global Licensing

Disney Consumer Products (DCP) President Bob Chapek today announced Josh Silverman as executive vice president of global licensing for Disney and Marvel. Silverman is currently senior vice president of global strategy, business development and brand management for Marvel Entertainment.

In his new role, Silverman will ensure business maximization through collaboration with internal partners, licensees, and the newly combined retail organization throughout The Walt Disney Company. Internationally, he will work closely with regional licensing teams to leverage DCP’s scale and best practices.

Silverman began his career at Marvel Entertainment in 2001 as a corporate attorney in the business and legal affairs group and by 2006 was vice president, business affairs, responsible for structuring strategic partnerships and licenses. In 2008, Silverman was promoted to senior vice president, global business development and licensing operations, and again in 2010 to his most recent role, where he has been responsible for leading integration into Disney; working across Marvel divisions on global strategic and tactical matters; and corporate brand management. Currently based in New York City, Silverman will soon relocate to Southern California and will be based in DCP’s Glendale headquarters.

Disney Names Robert Chapek as head of Consumer Products

The Walt Disney Co. has elevated Robert Chapek, formerly the head of its distribution division, to the role of president of Disney Consumer Products. Chapek replaces Andy Mooney, who resigned last week.

In his new role, Chapek will consolidate Disney’s retail and licensing efforts across its businesses, including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products.

“Bob’s vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization,” said Robert Iger, president and CEO of The Walt Disney Company. “As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way.”

Chapek was previously the president of Walt Disney Studios Home Entertainment.

Andy Mooney Resigns as Chairman of Disney Consumer Products

Andy Mooney has resigned as chairman of Disney Consumer Products, effective immediately. He had led the company for 12 years, when he joined as president in 1999 and was promoted to chairman in 2003. A press release announcing the news includes the following email Mooney sent to DCP employees:

“It’s never easy to leave a place you love, but today I informed Bob Iger that I’ve made the difficult decision to resign as Chairman of Disney Consumer Products. After 30 years contributing to the success of two of the world’s most valuable brands in Disney and Nike, I believe this is the perfect time to take that experience into a leadership role with another organization and corporate boards.

It has been a tremendous honor to have worked for a company like Disney for more than 11 years and for a leader like Bob. But what I will miss the most and what I will always treasure is the experience to have worked with such a talented group of people at DCP.

Together, we have radically changed the licensing business, created new brands and franchises like Disney Princess and Disney Fairies, creatively re-energized the Disney Store chain and launched new businesses like Disney English. All of this has resulted in year upon year growth and doubling of our creative output.

I’m proud and grateful to have had the honor of calling each one of you a colleague and am confident that DCP is well-positioned to continue this momentum for many years.

I thank Bob for his understanding in my desire to pursue other ambitions as well as his guidance and friendship over the last 11 years.”

New Disney•Pixar Toy Story Video Short and Toy Line

Mattel is releasing a space-themed toy line inspired by Disney•Pixar’s Toy Story. The line includes a Toy Story Buzz Lightyear Spaceship Command Center and character action figures. To introduce the line, Mattel and Disney Consumer Products released a “toymation” video that uses stop-motion animation. The video stars Buzz Lightyear, Woody, and Rex as they travel into outer space.

A crew of eight people worked more than 1,300 hours during a span of four weeks to complete the toymation, according to Mattel and DCP. The companies also reported that every second needed 12 frames of pictures, and every shot needed at least three takes, many of which had to be done separately with each toy and composited together later.

Other toymation facts include:

• Each toy had to be taken apart and reassembled with wire and museum putty to be rigged properly to animate.
• The dust bunnies were created from an old carpet the team almost threw out right before production on the toymation project began.
• The crew made five trips to the supermarket to clear out its asparagus, big broccoli heads, and artichokes to build the vegetable forest set.

Disney Goes Designer for Toy Story 3 Fashions

Last week, Disney Consumer Products (DCP) unveiled limited-edition Toy Story 3 designer T-shirts by designers Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood.

Each designer was inspired by a Disney∙Pixar Toy Story 3 character: Rex, Hamm, Woody, Jessie, and Buzz Lightyear. The T-shirts became available on June 18, coinciding with the film’s release, and are being sold exclusively at the REVOLVEclothing boutique and the REVOLVE online store.

Produced by Mighty Fine, Inc., there are five T-shirt designs in total, which are available in both men’s and women’s styles.

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