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Discovery Consumer Products, Philip Colbert Partner for Discovery Shark Fashion Line

Discovery_Colbert_ClothingLineDiscovery Consumer Products partnered with British pop artist Philip Colbert of The Rodnik Band for Discovery Shark, a new line of clothing and accessories.  The collection combines Colbert’s pop art style with Discovery’s educational initiatives for ocean conservation.  Discovery Shark will debut in stores in advance of next year’s 30ht anniversary of Shark Week. Read the rest of this entry »

Discovery Consumer Products, Macy’s Launch Say Yes to the Dress Special Occasion Dresses

DiscoverMacys_SayYesToPromDiscovery Consumer Products and Macy’s will expand the Say Yes to Prom partnership with the debut of the Say Yes to the Dress juniors line for special occasions. This follows the companies’ partnership for a prom dress and jewelry line, which launched earlier this year.

 Available at 200 Macy’s stores and at macys.com, the Say Yes to the Dress juniors collection aims to help young women and juniors as they celebrate milestone moments, including homecoming, formals, galas, and more. The new line features dresses at accessible price points.

Inspired by TLC’s Say Yes to Prom initiative to help teens who may not be able to afford a prom dress, the Say Yes to Prom collection launched at Macy’s last spring and featured more than two dozen gowns and a full line of accessories.

Discovery Consumer Products Debuts The Investigation Discovery Wine Club

WineIDClubDiscovery Consumer Products debuted The Investigation Discovery Wine Club, the first wine club inspired by a TV network.

ID Wine Club will launch on June 1 and feature a shipment that includes six bottles of wine. After the first shipment, members can rate the wines they receive to improve their selections. The selection will feature wines from around the world, as well as collectible wines inspired by ID including, The Perfect Accomplice, My, My, My Merlot, and A Wine to Remember. Read the rest of this entry »

Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »

Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

Discovery Consumer Products Names Ricky Li as VP of Lifestyle and Global Retail

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, named Ricky Li as vice president, global lifestyle and retail. In this role, Li will be responsible for creating a vision for Discovery’s growth in the global lifestyle brands market. He will also oversee key fashion, lifestyle, and softlines strategies across apparel, accessories, footwear, and home categories. He will report to Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises.

Li joins Discovery Communications from Aeropostale, where he spent the past six years leading the company’s global business development and international expansion in Asia, Middle East South America, Europe and North America.

Discovery Consumer Products, Macy’s Partner for Say Yes to the Prom Fashion Line

sayyestopromDiscovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.

The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.


Discovery Consumer Products Introduces Eurosport Licensing Program

Eurosport Discovery Consumer Products will introduce a licensing program for Eurosport.

Next year, the Eurosport line will roll out a multifaceted licensing program with a range of cycling products for children and adults. To support the new line of products, Discovery Consumer Products will develop a marketing program that aligns with key broadcasting events, beginning with the Tour de France next year.  Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

Read the rest of this entry »

The Ninja Corp., DCP Partner for Camping Line

The Ninja Corp., Discovery Consumer Products (DCP) partnered for a new line featuring camping tents and equipment for sleep and outdoor use.

The products will debut across Europe, the Middle East, and Africa (excluding South Africa and Israel) under the Discovery Adventures brand, inspired by Discovery Channel and Animal Planet. The product line will debut with CleverBed, a sleeping bag that can turn into a bed, in May.

Next spring, The Ninja Corp. will also deliver a range of tents from two-person camping tents that use pop-up construction to inflatable four and six person tents designed to make camping fun, easy, and affordable. This line will hit stores starting next spring.

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