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Discovery Channel, Vineyard Vines Launch Shark Week Collection

SharkWeek2Vineyard vines and Discovery Channel entered an exclusive partnership for a line of summer products inspired by the Shark Week brand, including clothing, performance gear, and accessories for men, women, and kids. A portion of the proceeds from the camouflage printed women’s bikini and men’s board short will be donated to Oceana, an organization dedicated to protecting the world’s oceans. Read the rest of this entry »

Bright Kingdom, Discovery to Release Shark Week Toys

DiscoveryBright Kingdom Ltd. partnered with Discovery Consumer Products to launch products for Discovery Channel’s Shark Week. Bright Kingdom will be releasing action based play sets, figures, role playing activities and vehicles to honor Shark Week’s 30th anniversary this year, as well as ocean-themed toys for the holidays.

Discovery Consumer Products Introduces Discovery #Mindblown Brand

DiscoveryCommunications_MindBlownDiscovery Consumer Products, the licensing arm of Discovery Communications, introduced its new global brand Discovery #Mindblown. The brand merges exploration, curiosity, and STEM-based educational content and will launch this year with global toy partner Merchsource.

Discovery #Mindblown is an in-school digital curriculum inspired by Discovery’s STEM programming on Discovery Channel and Science Channel. It will feature hands-on experiences with toys, games, apps, apparel, and live events.

 

Discovery Consumer Products, Macy’s Extend Say Yes to the Prom Partnership

sayyestoprom

Discovery Consumer Products and Macy’s extended their partnership for the upcoming year with new dresses and accessories designed for young women to wear on their prom night.

The new additions to the “Say Yes to the Prom” line will debut next month, and were inspired by TLC’s annual Say Yes to Prom philanthropic initiative. Say Yes to the Prom takes place annually and celebrates girls in need to help them build courage and improve their self-image.    Read the rest of this entry »

Discovery Consumer Products, Philip Colbert Partner for Discovery Shark Fashion Line

Discovery_Colbert_ClothingLineDiscovery Consumer Products partnered with British pop artist Philip Colbert of The Rodnik Band for Discovery Shark, a new line of clothing and accessories.  The collection combines Colbert’s pop art style with Discovery’s educational initiatives for ocean conservation.  Discovery Shark will debut in stores in advance of next year’s 30ht anniversary of Shark Week. Read the rest of this entry »

Discovery Consumer Products, Macy’s Launch Say Yes to the Dress Special Occasion Dresses

DiscoverMacys_SayYesToPromDiscovery Consumer Products and Macy’s will expand the Say Yes to Prom partnership with the debut of the Say Yes to the Dress juniors line for special occasions. This follows the companies’ partnership for a prom dress and jewelry line, which launched earlier this year.

 Available at 200 Macy’s stores and at macys.com, the Say Yes to the Dress juniors collection aims to help young women and juniors as they celebrate milestone moments, including homecoming, formals, galas, and more. The new line features dresses at accessible price points.

Inspired by TLC’s Say Yes to Prom initiative to help teens who may not be able to afford a prom dress, the Say Yes to Prom collection launched at Macy’s last spring and featured more than two dozen gowns and a full line of accessories.

Discovery Consumer Products Debuts The Investigation Discovery Wine Club

WineIDClubDiscovery Consumer Products debuted The Investigation Discovery Wine Club, the first wine club inspired by a TV network.

ID Wine Club will launch on June 1 and feature a shipment that includes six bottles of wine. After the first shipment, members can rate the wines they receive to improve their selections. The selection will feature wines from around the world, as well as collectible wines inspired by ID including, The Perfect Accomplice, My, My, My Merlot, and A Wine to Remember. Read the rest of this entry »

Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »

Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

Discovery Consumer Products Names Ricky Li as VP of Lifestyle and Global Retail

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, named Ricky Li as vice president, global lifestyle and retail. In this role, Li will be responsible for creating a vision for Discovery’s growth in the global lifestyle brands market. He will also oversee key fashion, lifestyle, and softlines strategies across apparel, accessories, footwear, and home categories. He will report to Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises.

Li joins Discovery Communications from Aeropostale, where he spent the past six years leading the company’s global business development and international expansion in Asia, Middle East South America, Europe and North America.

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