Discovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.
The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »
Discovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »
Discovery Consumer Products, the licensing arm of Discovery Communications, named Ricky Li as vice president, global lifestyle and retail. In this role, Li will be responsible for creating a vision for Discovery’s growth in the global lifestyle brands market. He will also oversee key fashion, lifestyle, and softlines strategies across apparel, accessories, footwear, and home categories. He will report to Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises.
Li joins Discovery Communications from Aeropostale, where he spent the past six years leading the company’s global business development and international expansion in Asia, Middle East South America, Europe and North America.
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
Discovery Consumer Products will introduce a licensing program for Eurosport.
Next year, the Eurosport line will roll out a multifaceted licensing program with a range of cycling products for children and adults. To support the new line of products, Discovery Consumer Products will develop a marketing program that aligns with key broadcasting events, beginning with the Tour de France next year. Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.
Read the rest of this entry »
The Ninja Corp., Discovery Consumer Products (DCP) partnered for a new line featuring camping tents and equipment for sleep and outdoor use.
The products will debut across Europe, the Middle East, and Africa (excluding South Africa and Israel) under the Discovery Adventures brand, inspired by Discovery Channel and Animal Planet. The product line will debut with CleverBed, a sleeping bag that can turn into a bed, in May.
Next spring, The Ninja Corp. will also deliver a range of tents from two-person camping tents that use pop-up construction to inflatable four and six person tents designed to make camping fun, easy, and affordable. This line will hit stores starting next spring.
Discovery Consumer Products (DCP) named Felicia Tuan regional director for Asia-Pacific. In her new role Tuan will be responsible for developing and overseeing the licensing business for Discovery Communications’ portfolio of TV properties including, Discovery Expedition, Discovery Kids, and Animal Planet.
Previously, Tuan served as the e-commerce regional sales director at Collinson Latitude Agency. She has also served as a director for Partnership Marketing Agency, Mediacorp, MTV Asia, MTV Networks, and Bear, Stearns & Co.
Discovery Consumer Products has expanded Doris Miller’s title to vice president of global retail sales and business development. In her new role, Miller will collaborate with the global licensing division to expand, grow, and develop retail strategies, and extend key North American accounts on a global scale. She will continue to play an important role in the overall strategic planning for the business across North America, Asia, Europe, and Latin America.
Miller will also extend the retail reach for Discovery Channel, Animal Planet, TLC, and Discovery Kids, and focus on retail strategies for Discovery Expedition, Discovery Adventures, and Doki, a character brand on-air in Latin America.
Joining Discovery Consumer Products last summer, Miller is a seasoned executive in the industry and brings her experience as a strategic leader, sales driver, and brand ambassador to the company.
Investigation Discovery will introduce Women Who Kill, a new line of true-crime special reports at newsstands this summer. Launched in partnership between Discovery Consumer Products, the licensing arm of Discovery Communications and Topix Media Lab, the inaugural issue is a comprehensive collector’s edition of more than 50 of the most talked-about women who have killed people, from Jodi Arias to Andrea Yates, as well as those who were acquitted for such crime, such as Amanda Knox and Casey Anthony. Each story is presented in Investigation Discovery’s signature high-quality, in-depth reporting style, including an exclusive interview with Casey Anthony’s defense attorney J. Cheney Mason.
This marks the first publishing deal for the network, which debuted on air in 2008. Women Who Kill is currently available on newsstands nationwide and amazon.com.
Women Who Kill is a 100-page, special-edition magazine that delves into the back stories, criminal investigations, and courtroom dramas behind the most shocking and compelling crimes committed by women. Divided into five sections─Killing for Love, Killing for Money, Killing for Themselves, Killing for Justice and Not Guilty─the publication features psychological and legal analysis about these cases from a panel of Investigation Discovery’s on-air experts: Candice DeLong from Deadly Women and Facing Evil; Darren Kavinoky from Deadly Sins, Breaking Point, and Did He Do It?; and Dr. Michelle Ward from The Mind of A Murderer and Stalked: Someone’s Watching.
The series will continue with new titles hitting stands this summer and fall, each with a different theme. The next edition will be Unsolved Mysteries, featuring analysis from retired Detective Joe Kenda from Homicide Hunter: Lt. Joe Kenda, will hit stands this July.