Mar 9, 2010 0
Nickelodeon Teams with Starkey for Pediatric Hearing Aids
Starkey Laboratories, Inc has announced an exclusive licensing agreement with Nickelodeon & Viacom Consumer Products (NVCP) to launch co-branded pediatric hearing aids. The pediatric earmolds, specifically created for children ages 0-13, will feature characters from Nickelodeon TV shows including SpongeBob SquarePants, iCarly, Go, Diego, Go!, and Dora the Explorer.
“We are thrilled to have the opportunity to work with Nickelodeon on this initiative,” says Chris McCormick, senior director of marketing and communications for Starkey. “We choose our partners carefully and feel that Nickelodeon will provide a fun and engaging way to connect with kids and make the entire process less frightening for them.”

