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Hot Item: The DeLorean Nike Dunk

It catapulted a TV sitcom actor into an international movie star, put a veteran character actor in the limelight and made a limited-production sports car from Ireland into an ‘80s relic. Of course, I’m talking about Back to The Future. The iconic film and staple of ‘80s cinema has made several “Top Ten” lists in the past and had a special 25th anniversary re-release in November.

Although it’s been a while since we’ve seen Mr. Fox or Christopher Lloyd, the DeLorean Motor Company is capitalizing on the movie with a new shoe. Yes, a shoe—a shoe that looks like the DeLorean DMC-12.

In a partnership with Nike, the limited-edition DeLorean Nike Dunk actually does have a few elements of the car, including a gullwing eyestay and taillight-inspired sole. The good folks at DeLorean even sent us a pair to see first-hand. The verdict? We like it, even down to the box, which opens like the doors of the famed car. Fun fact: Besides being overall cool, this is the first sneaker made by Nike with no stitching.

Let me be honest for a second, what we really really like is the fact that we are one of a select few that now have the shoe—it debuted on Black Friday with a list price of $90 and has already sold out. Only a thousand were made, with a few hundred pairs made for Nike athletes and some other VIPs. Now, if you want it, check ebay and be willing to part with a cool $800. Don’t be jealous.

—Mackenzie Allison

DeLorean Motor Company Expands Licensing Program

New licensing deals are in the works for DeLorean Motor Company. Mattel has released DeLorean Hot Wheels in black and gold, and Urban Outfitters will be selling Trademarked DeLorean T-shirts in select stores and on www80stees.com. Nike will be producing a DeLorean sneaker, scheduled to debut this fall.

Additionally, DeLorean has partnered with Facebook to be part of a new game called Car Town. You can learn more about Car Town and view a clip here.

It’s Baaack…

The DeLorean is back.

It’s not just for retro car enthusiasts either. Everyone can get in on the act, with new licensing deals with Nike, Sun Star, Gateway Global, The Hundreds, and Mattel’s Hot Wheels brand.

The company has actually serviced and manufactured its DMC-12 line for years, but recent consumer research showing extremely high recognition rates for the brand pushed them into licensing.

I wonder why it’s so popular…

I’m stumped. My head’s in flux; I hit it on my steering wheel this morning (Don’t worry, I’m going to see the Doc later). Don’t tell my boss, but I’m going to watch some YouTube clips and see if lightning strikes.

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