The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »
Digital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.
Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.
The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.
The Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.
National Geographic and Colorbök have formed a licensing arrangement to develop a line of kids’ arts and crafts activities. Available fourth quarter of this year, the products are targeted for kids ages 6 to 11. Activities will range from wildlife and nature to world culture and exploration, and will include National Geographic Fun Facts.
National Geographic’s net proceeds from the sale of the Colorbök line of products will support exploration, conservation, research and education programs.