The Licensing Blog

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Rubie’s Pet Shop Boutique Launches Disney Costumes and Accessories

Rubie'sPetShop_MickeyMouseRubie’s Pet Shop Boutique partnered with Disney Consumer Products and Interactive Media for the launch of licensed pet costumes inspired by classic Disney characters.

Theline will launch this year, with additional offerings available next year. New items include Mickey and Friends costumes and accessories, including Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy; Disney Princess costumes with wigs, including Cinderella, Ariel, Belle, and Snow White; Winnie the Pooh costumes and accessories, including Winnie the Pooh, Tigger, Piglet, and Eeyore; Pixar’s Toy Story costume and accessories, including Woody and Buzz Lightyear; and costumes inspired by Disney Tim Burton’s Nightmare Before Christmas, including Jack Skellington, Zero, and “Scary Teddy.” Read the rest of this entry »

Disguise, MGA Entertainment to Launch L.O.L. Surprise! Costumes

july30.disguiseDisguise Inc. and MGA Entertainment entered a multi-year licensing agreement to design and manufacture children’s Halloween and dress-up costumes and accessories based on the L.O.L. Surprise! characters.

The line will feature tiaras, shoes, jewelry, wands, wigs, and bag sets. The deal encompasses North America, and the collection will launch next year. Read the rest of this entry »

Rubie’s Costume Co. Acquires BuySeasons

Rubie's LogoRubie’s Costume Co. Inc. acquired BuySeasons Inc., which is located in New Berlin, Wisconsin. The new acquisition will offer customers third-party logistic facilities to help fulfill costume and party needs.

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Rubie’s Costume Co., Spin Master Partner for Hatchimals Costume Collection

Rubies_Spin_HatchimalsRubie’s Costume Co. Inc. partnered with Spin Master to produce the official licensed Hatchimal Costume Collection.

Available in child sizes extra small, small, and medium, the Hatchimals Collection will feature hatched and ready to hatch Pengualas and Draggles characters. Each costume is designed with plush fabrics and specific coloring replicating the traits of the Pengualas and Draggles. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets. Read the rest of this entry »

Rubie’s Costume Co. Helps Reach the Largest Gathering of Superheroes at Bentonville Film Festival

Rubies_SuperheroesThanks to Rubie’s Costume Co. and SuperYou FUNdation, more than 1,000 people dressed as superheroes at the Bentonville Film Festival, becoming the largest gathering of superheroes in Arkansas. The event took place at the Arvest Ball Park on May 7 and honored the 25th Anniversary of A League of Their Own.

Rubie’s Costume Co. donated more than a thousand costumes to the crowd who assembled in support of diversity and empowerment prior to the Bentonville Film Festival’s Reunion Ballgame.

Rubie’s Costume Co. Attempts to Break Guinness World Record this Weekend

Rubies_GuinnessRubie’s Costume Co. is a silver level sponsor for the Bentonville Film Festival (BFF), which is kicked off on Tuesday and runs until May 7 in Bentonville, Ark. BFF is an annual event that celebrates women and diversity in entertainment media. Founded by actress Geena Davis and entrepreneur Travis Drinkwater, the festival will deliver sustainable solutions and initiatives to support its mission in the entertainment industry. Read the rest of this entry »

Rubie’s Costume Co. to Launch Guardians of the Galaxy Vol. 2 Costume Collection

Rubies_GuardiansGalaxyRubie’s Costume Co. Inc. will launch a range of costumes, masks, accessories, and makeup inspired by the upcoming action-adventure film, Marvel’s Guardians of the Galaxy Vol. 2, which premieres worldwide on Friday.

Available in toddler, children, and adult sizes, the licensed collection includes Star-Lord, Rocket Raccoon, Drax the Destroyer, Groot, Gamora, Yondu, and Nebula. Imagine—a division of Rubie’s— also offers dress-up costumes and accessories for kids in separates and boxed sets.

The Guardians of the Galaxy Vol. 2 Costume Collection by Rubie’s will be available this Halloween season.

Striker Entertainment Appointed as Worldwide Licensing Agency for We Happy Few

Striker_WeHappyFewCompulsion Games Inc. retained Striker Entertainment to act as the worldwide licensing agency on behalf of the video game, We Happy Few. The game tells the tale of a bunch of moderately terrible people trying to escape from a lifetime of cheerful denial. Set in a drug-fueled, retro-futuristic city in an alternative 1960s England, the player must blend in with the city’s other inhabitants in order to survive and escape. Read the rest of this entry »

Rubie’s Costume Co. Introduces Smurfs: The Lost Village Costume Collection

Smurfs_RubiesRubie’s Costume Co. Inc. partnered with Sony Pictures Consumer Products and Lafig Belgium/IMPS to produce officially licensed costumes, masks, make-up, and accessories inspired by Smurfs: The Lost Village from Sony Pictures Animation and Columbia Pictures, which debuts in theaters tomorrow.

Available in toddler, children’s, and adult sizes, the Smurfs collection introduces new characters Smurf Storm and Smurf Blossom, as well as classic characters Smurf, Papa Smurf, and Smurfette. Smurfs: The Lost Village Costume collection will be available this Halloween season. Read the rest of this entry »

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