MGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year.
MGAE’s licensing program will feature a comprehensive traditional and digital marketing strategy including advertising, public relations, and influencer campaigns, national promotional partnerships, and retail promotions. Read the rest of this entry »
MGA Entertainment Inc. (MGAE) secured 40 new licensees, for a total of 80 worldwide licensing partners, for its property Num Noms, scented collectibles that kids can mix, match, and stack in more than 5,000 variations.
This past holiday season, Num Noms became one of the top bestselling toys for girls at retailers such as Toys “R” Us, Walmart, and Target. Additionally, Num Noms was a finalist in the “Collectible of the Year” category at the Toy of the Year Awards. Read the rest of this entry »
Moose Toys announced plans for its new toy line based on the mobile game Disney Crossy Road. In the game, players hop, dodge, and slide their way through busy lanes of traffic. Since its launch a year ago, it has been downloaded more than 31 million times.
The initial collection from Moose Toys will feature Disney and Pixar characters from the app including Mickey Mouse, Donald Duck, Buzz Lightyear, Simba, Baymax, and more. The line will include collectible micro figures, backpack hangers, and plush, and will be available at select retailers beginning April 1.
The Slither.io bendable blind bag toys are now available at Target stores across the U.S. The blind bags will also debut at Toys “R” Us, Hot Topic, and other national and regional locations beginning next month. Based on slither.io, the Google Play app, the first assortment features 15 mystery Slithers, including rainbow, patriotic, and ultra-rare styles. Read the rest of this entry »
Loot Crate announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans. This marks Loot Crate’s first move into the world of sports fandom. Sports Crate includes licenses from Major League Baseball and the Major League Baseball Players Association, making it the Exclusive Subscription Box of MLB.
The new division of Loot Crate will initially launch with 10 teams, including the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals, and Texas Rangers with exclusive apparel, collectibles, experiences, and more every month. Additional teams will rollout later this year. Read the rest of this entry »
Jakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.
The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.
Pop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.
The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.
The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.
In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.
Cartoon Network Enterprises names Funko master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide.
The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! keychains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. The company will also debut the first fully-posable, articulated action figure line for Rick and Morty. Each character within the assortment includes a unique bonus piece. Additional products, including role-play toys, novelty housewares and home décor, apparel, and accessories, will also rollout later this year. Read the rest of this entry »
Moose Toys, Illumination, and Universal Brand Development partnered to launch Mineez, a new line of collectibles featuring characters from Despicable Me. The range will debut this summer alongside the theatrical release of Despicable Me 3. Mineez marks the first collectible line for the franchise.
Mineez will include characters from the new film, previous movies, and the franchise’s short-form content, as well as never-before-seen characters. The range features micro collectible figure packs, play sets, backpack hangers, novelty collectibles, and plush.