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McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

SakarSakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.

The new range includes an assortment of Molded Kid-Safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; 3-piece Adventure Kits, which feature a telescope, flashlight, and binoculars; Molded Walkie Talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones. Read the rest of this entry »

Evolution USA, Lisle Licensing Named Global Licensing Agents for Smooshy Mushy

RedwoodVentures.SmooshyMushyOLO Industries LLC, in partnership with RedwoodVentures Ltd, named Evolution USA LLC and Lisle Licensing as global licensing agents for Smooshy Mushy.

Evolution USA LLC will launch the Smooshy Mushy brand licensing opportunities in North America and worldwide, excluding in the UK, Europe, the Middle East, and Africa (EMEA) and South Africa. Retail relationships will be expanded through representation in several categories, such as apparel, sleepwear, swimwear, accessories, soft home goods, and more. Read the rest of this entry »

WowWee to Launch Fingerlings Consumer Products Program

WowWee.Fingerlings3WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent. Read the rest of this entry »

Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants

AlphaGroup_SpongeBobAlpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019.

In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.

Basic Fun! Launches CakePop Cuties Web Series and Toy Line

BasicFun_CakePopCutiesBasic Fun! debuted its new CakePop Cuties web series, which features animated shorts that take viewers inside the lives of the sweet, squishy friends. During the episodes, Unicone, Tortle, and their friends go on journeys to find Sweeties, sweet snacks that give them a sugar rush. Read the rest of this entry »

Disguise, MGA Entertainment to Launch L.O.L. Surprise! Costumes

july30.disguiseDisguise Inc. and MGA Entertainment entered a multi-year licensing agreement to design and manufacture children’s Halloween and dress-up costumes and accessories based on the L.O.L. Surprise! characters.

The line will feature tiaras, shoes, jewelry, wands, wigs, and bag sets. The deal encompasses North America, and the collection will launch next year. Read the rest of this entry »

Basic Fun! Launches Cake Pop Cuties Web Series

BasicFun_CakePopCutiesFollowing the release of Poopeez, Basic Fun! will launch its second animated web series for Cake Pop Cuties in advance of the global toy launch early next year. Created in collaboration with Brandberry, Cake Pop Cuties was designed to be a mix of popular trends including cake pops, blind reveal toys, and slow-rise foam. Read the rest of this entry »

*NSYNC, Epic Rights to Launch New Line of Branded Merchandise

NSYNC*NSYNC partnered with Epic Rights to develop a new line of branded apparel, accessories, gifts, and collectible products. Next year, the band will also celebrate the 20th anniversary of its first studio album, *NSYNC, and will be honored with a star on the Hollywood Walk of Fame. Read the rest of this entry »

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