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Peanuts Worldwide, Cedar Fair Extend Peanuts Licensing Agreement

PeanutsPeanuts Worldwide, a subsidiary controlled by DHX Media Ltd., and Cedar Fair L.P. renewed the license agreement to feature the Peanuts characters—created by Charles M. Schulz—throughout Cedar Fair’s 11 amusement park locations. The new agreement extends Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging, and retail operations to 2025. An added five-year option, exercisable at Cedar Fair’s discretion, brings the potential contract extension to 2030.

 

Cupcake Digital, Peanuts Worldwide Partner for Digital Publishing

Cupcake Digital has partnered with Peanuts Worldwide LLC to develop new digital applications starring characters from the Peanuts franchise. The agreement covers digital publishing and activity apps for fans around the world. The first planned releases are enhanced storybook apps based on classic Peanuts artwork featuring Charlie Brown, Snoopy, and the gang. Cupcake will also create apps surrounding the release of the Peanuts movie next year.

The first enhanced storybook app, with activities based on a “Kick the Football” storyline, is slated for release in November. The apps are targeted for kids ages 3 to 7 and tweens and will be available on the App Store, Amazon Appstore for Android and Google Play, Nook, and Nabi devices.

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