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Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

DanTanas_ProminentDan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. Read the rest of this entry »

Sanrio to Open a Hello Kitty Café Pop-Up in Irvine Next Year

Sanrio has announced plans to open a Hello Kitty Café Pop-Up in California next year. The pop-up cafe is designed within a metal shipping container and will be located at the Irvine Spectrum Center. The temporary modular space will be placed in the Giant Wheel Court and will be open to the public in late November.

The café will serve up popular selections from the Hello Kitty Café Truck menu, which has been making stops around the western U.S. since its debut at Hello Kitty Con in October last year. The café will serve mini cakes, macarons, doughnuts and bow-shaped water, tea, artisanal sodas, and specialty coffee. Hello Kitty, My Melody, Keroppi, Little Twin Stars, Chococat, and other Sanrio characters will be infused in the sweet offerings.

The pop-up cafe will have a fast-casual setting with bold character graphics, inviting guests to pop in and out quickly for a snack. Sanrio plans to expand its food service venture in the U.S. late next year with the opening of a permanent Hello Kitty Café in Southern California.

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