Apparel and T-shirt company C-Life Group announced the launch of their juniors division with a Smurfs’ partnership. The announcement comes in advance of Columbia Pictures’/Sony Pictures Animation’s The Smurfs, set for release August 3. Apparel will be available at Walmart May 1. 
The Story
When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.
Act III Licensing announced today two new agreements on behalf of its client, Sunkist Growers. Sunkist recently selected Act III Licensing as its Agent to enhance Sunkist’s fresh and healthy brand into quality non-foods categories.
Omega Products, Inc., owned by Greenfield Worldwide, has launched a line of Sunkist branded juicers, blenders and food processors. The initial line was recently unveiled at the most recent International Home + Housewares Show held in Chicago, IL. Product will appear in specialty, mid-tier and mass markets in the fall.
C-Life Group has introduced a line of retro-Sunkist Tee shirts for men and juniors. The tees will launch this summer at JCPenney and other retailers. The line features vintage Sunkist fruit crate logos representative of the 100-year history of Sunkist.
