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Build-A-Bear Workshop, Hot Topic Partner for Furry and Fierce Collection

Build-A-Bear Workshop Inc. and Hot TopicFurryNFierce_BABW_Logo copy have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July. Read the rest of this entry »

Build-A-Bear Workshop Adds Pop-Up Shops at Select Movie Theaters, Family Resorts

BuildABear_CarnivalCruiseThis summer, Build-A-Bear Workshop will offer new experiences for fans at select AMC Theatres, Carnival Cruise Line ships, Gaylord Hotels, and Beaches Resorts.

Build-A-Bear Workshop seasonal pop-up shops opened in March at select AMC Theatres locations in Florida, New Jersey, and Pennsylvania, and 10 additional shops opened this month in Texas, Kansas, and Missouri. Kids can make movie-inspired plush and customize it with an assortment of clothing, accessories, scents, and sounds. Pre-stuffed plush are also available. Read the rest of this entry »

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  Read the rest of this entry »

Build-a-Bear Workshop Signs Spin Master Corp to Launch Craft Activity Line

Build-A-Bear Workshop and Spin Master Corp signed an agreement to make, market and distribute a line of craft activity products for kids ages 4 to 10. The product line is scheduled for a launch next fall, with plans to rollout globally in 2017.

eOne Partners with Build-A-Bear for Peppa Pig Product Line

eOne.PeppaPigEntertainment One Licensing (eOne) and Build-A-Bear Workshop have entered into a new partnership for eOne’s preschool property Peppa Pig. A new Peppa Pig product line will be available in Build-A-Bear Workshops in the UK and online starting October 9, and in the U.S. and Australia during the following months.

Build-A-Bear guests will be able to create their own customized Peppa Pig plush toy with a variety of outfit and accessory options. The line will feature a five-in-one sound chip, two outfit options, and even Peppa Pig’s signature teddy bear. Build-A-Bear Workshop will support Peppa’s arrival with an in-store marketing campaign.

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