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Apr 6, 2010 0

BMW Springs Into Action With Global Icons, Performance Brands

We’ve been accused of having spring fever around here… and that’s true, if spring fever consists of commercial-length daydreams of buzzing around Manhattan in drop-top Beamers. Guilty as charged; until you’ve ridden around the city in a convertible, you cannot imagine the rush of watching the buildings fly by overhead, all street-level eyes on you as your eyes tend to the heavens. (If you’re driving, of course, eyes forward.)

So it’s a tad ironic that the most recent announcement to snap us out of one of our mini-stupors was that the BMW Group had teamed with Global Icons (in the U.S.) and Performance Brands (Europe) for representation. And if we had a spring fever, it just went up.

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