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Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

PlaymatesToys_Ben10The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role play items. Read the rest of this entry »

Ben 10 Makes Free-to-Air Broadcast Launch in the UK, New Merchandise Line to Debut

Ben10 Vert Camp Image_GCartoon Network’s Ben 10 animated series will make its free-to-air premiere in the UK on CITV and ITV on Sunday.

The new episodes of Ben 10 currently air on Cartoon Network in the UK. The terrestrial channel will now continue to air Ben 10 as part of its primetime line-up.

 The new Ben 10 series sees the energetic Ben Tennyson return in his original and favorite form, as a 10-year-old boy who transforms into aliens. Since premiering in EMEA (Europe, the Middle East, and Africa) last October the series has already reached more than 27 million individuals across the region. Read the rest of this entry »

Ben 10 Extends International Broadcast Reach

Ben10 Vert Camp Image_GCartoon Network‘s Ben 10 franchise will extend its reach across multiple platforms and into more Australian and New Zealand homes this month with new free-to-air partnerships.

New agreements with 9Go! and TVNZ2 complement its existing distribution on pay-TV and SVOD platforms including Foxtel, Stan, Fetch, and Sky New Zealand. Ben 10 is also available through the Cartoon Network Watch and Play app. Read the rest of this entry »

Playmates Toys Named Global Toy Partner for Ben 10

Ben10Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.

Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more set to launch at retailers in the fall of 2017.

The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10 year old who can transform into 10 different alien heroes.

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