His ex wife Marilyn Monroe recently did it, and now its legendary MVP Joe DiMaggio’s turn to grace several licensed consumer products.
DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. and Dominant Players, Inc. The newly created group, Joe DiMaggio, LLC, will promote and license the Joe DiMaggio brand. DiMaggio licensing will be developed by MODA, while Brand identity, integrated marketing and communications will be created and executed by Dominant Players. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak.
Morris Engelberg, DiMaggio’s longtime friend and attorney, will act as counsel for the new venture.
European based underwear company Pull-In, with retail outlets in Paris, New York, and Los Angeles, is set to debut a new product assortment in its men’s collection featuring a partnership with Major League Baseball.
Hitting the company’s stores and online shop this month, the MLB boxer collection from Pull-in features team logos from both the LA Dodgers and NY Yankees. New interpretations and bold colors bring a new twist to the more traditional presentation of the team logos.
In other sports licensing news, ESPN Consumer Products has announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer.
The collection blends sports and fashion by featuring eight fan-favorite countries (USA, Brazil, England, Germany, Italy, Mexico, South Africa, and Spain) in five different designs and 36 different styles that utilize each country’s colors, images, and fight songs.
The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com, and other online sporting goods retailers. The collection was produced with ESPN apparel licensee Sportiqe Apparel.
