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Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Kids Preferred Launches New Line of Fisher-Price Developmental Toys

KidsPreferredThis spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.

The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.

DEMDACO Focuses on Single Band Identity

DEMDACO is set to transition to single-brand identity featuring quality, tailor-made products organized by categories similar to Target. DEMDACO will however continue its partnership with artist Susan Lordi to make hand-carved, figurative Willow Tree sculptures.

Retailers and consumers can now explore all DEMDACO products organized by categories such as gifts, home and entertainment, outdoors, fashion and jewelry, baby and kids, bath and body, holidays, seasons, and celebrations.

This shift from previous branding allows for targeted product development in each category and effective product searching, planning, and purchasing.

DEMDACO launched a redesigned universal homepage on its website in line with its single-brand identity.

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