The Licensing Blog

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LaurDIY Adds New Licensing Partners

Processed with VSCO with e8 presetLauren Riihimaki, known as LaurDIY, adds new licensees for a range of DIY craft supplies, tools, and kits, as well as finished products, featuring designs and inspirations from LaurDIY. All of LaurDIY licensing has been managed by The Brand Liaison.

New licensees, including Plaid Enterprises, Mattel, Cousin, and C.R. Gibson, developed licensed products to launch in stores next fall. The new products will be supported by social media and other marketing initiatives, including in-store appearances. Read the rest of this entry »

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Jakks Pacific Enters Licensing Agreements with Cra-Z-Art, Morf, and More

jakksJakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrushed markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. Read the rest of this entry »

WildWorks Names Make It Real Licensing Partner for Animal Jam Products

animaljamDigital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.

Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.

The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.

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