The Licensing Blog

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The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

3Doodler to Introduce Licensed Kits

3doodler3Doodler entered licensing agreements with Cartoon Network, CBS Consumer Products, and the National Trust for Historic Preservation for themed kits this year.

The 3Doodler Create will expand with a 3Doodler Create Star Trek Pen Set. Under license by CBS Consumer Products, adults can build new worlds in 3-D, and create life forms and civilizations from the franchise. Launching exclusively with ThinkGeek, the special edition set includes a Star Trek engraved pen, an activity guide, and materials for drawing the Starship Enterprise, Spock ears, Klingon foreheads, Phasers, and more. Read the rest of this entry »

Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of  fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney Frozen, Elena of Avalor, and the Descendants.

 

 

Nelvana Expands Shopkins Brand

shopkins_sg_ca_hero_group_7Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, has extended the reach of its fast-growing Shopkins licensing program to fans in Russia, the Middle East, and Scandinavia through a range of new partnerships.

Nelvana will introduce Shopkins merchandise to Russian consumers via Megalicense International, a recent sub-agent for the brand in Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia, and Lithuania. New licensees for Russia include AST Origami for board games and arts and crafts; AST Publishing for magazines; Perfetti for chocolate balls; Tarna Rosman for plush, party goods, art and crafts, and stationery; and Unitoys for card games. Read the rest of this entry »

Jakks Pacific Enters Licensing Agreements with Cra-Z-Art, Morf, and More

jakksJakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrushed markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. Read the rest of this entry »

The Miraculous Ladybug Extends Licensing Programs in All Planeta Junior Territories

MiraculourLadybugZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.

In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »

WildWorks Names Make It Real Licensing Partner for Animal Jam Products

animaljamDigital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.

Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.

The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.

MasterPieces Puzzle Co. Enters Licensing Deal for Toys, Puzzles

Dec4.AnimalPlanetDiscovery Consumer Products entered two new deals to create lines of branded toys, puzzles, and craft sets based on the Animal Planet themes of dinosaurs, ocean, and land. Smart Play LLC and MasterPieces Puzzle Co. will create products to encourage exploration of the animal kingdom and fuel imagination.

Smart Play will develop educational toys designed for kids ages 2 to 8, including 3-D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad. MasterPieces Puzzle Co. will develop a line of puzzles and craft sets, including 3-D puzzles with a paint component and wooden craft kits, depicting Animal Planet and Shark Week themes.

The new items from MasterPieces and Smart Play will be available next year.

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