The Licensing Blog

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Cap’n Crunch Selects Brand Central as Licensing Agent

CapnCrunchCap’n Crunch selected the global brand consultancy Brand Central LLC to extend the brand into select merchandise and food categories. The brand will extend into categories including apparel, accessories, collectibles, and a range of consumables.

Bobby Abley Launches Teletubbies Collection at London Fashion Week Men’s

teletubbylineCopyright Promotions Licensing Group has brokered a deal, on behalf of DHX Brands, with UK menswear designer Bobby Abley to celebrate the 20th anniversary of Teletubbies.

Bobby Abley has created a Teletubbies-themed capsule range as part of his spring and summer collection for next year. The collection was unveiled during his catwalk show at London Fashion Week Men’s.

The line includes daywear and loungewear pieces, with a few womenswear additions. The collection features designs inspired by 90s nostalgia and incorporates the fun and colorful nature of the characters.

 

CPLG Adds Three New Space Invaders Partners

SpaceInvadersCPLG signed three new licensees for the video game Space Invaders to create lines for apparel and footwear. Fashion UK is on board to create Space Invaders footwear for both kids and adults, CWI will launch nightwear and underwear and has confirmed listings at George at Asda, and Fabric Flavours will launch kids’ daywear. All three are set to launch throughout this year.

Trademark Products, an existing licensee, confirmed new listings for its apparel and accessories range with GAME, Sainsbury’s, and Pulp for AW 2017.

Tour de France, Sports Direct Partner for Apparel Collection

CPLGCPLG brokered a deal with Sports Direct and Tour de France this month to create Tour de France apparel for the annual bicycle race. This year, the race departs from Dusseldorf on July 1 and ends in Paris.

The apparel will range from hoodies, T-shirts, and polo shirts for both men and women and will feature the Tour de France logo. The range is available in stores and online this month through July.

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

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Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Uniqlo Set to Launch Kaws x Peanuts UT Collection

UniqloUniqlo will launch a Kaws x Peanuts collection for its Uniqlo T-shirt (UT) brand on April 28 at all Uniqlo stores nationwide as well as online. The line will feature a range of T-shirts and accessories designed by Brooklyn artist Kaws.

The UT collection features a wide range of pop culture icons from around the world. The graphics simply and directly convey the individuality and moods of wearers. To date, the lineup has included collaborations with the New York Museum of Modern Art, Shochiku Kabuki, and Liberty London. Read the rest of this entry »

Vans, Kendra Dandy Partner for Apparel and Accessories Collection

Vans_KendraDandyVans partnered with artist and illustrator Kendra Dandy to design a collection of imaginative illustrations across Vans footwear, apparel, and accessories.
Dandy is known for transforming her colorful illustrations into cheeky, smile-inducing patterns. The Vans includes Vans Authentic, women’s apparel, and accessories.

The Vans x Kendra Dandy collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent. The line is available now in Vans retail stores and Vans.com.

Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

CPLG Secures Apparel and Accessories Partners for Parental Advisory

ParentalAdvisoryLogoFollowing the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.

Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.

 

 

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