Hasbro Inc. was named global master toy licensee by Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird.
Inspired by tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy, and music to create a picture-book world. Read the rest of this entry »
Thomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »
UK and LA based independent film and TV producer Komixx Entertainment Ltd. secured a development deal with BBC Worldwide for Stanley the Can-Do Hamster. The animated TV series is based on the Stanley picture books by children’s author and illustrator William Bee.
BBC Worldwide will be the executive producers on the animated series and have exclusive rights to all other IP business rights globally, including transmitting the series on their worldwide Cbeebies channels. This marks the first time Komixx Entertainment Ltd. and BBC Worldwide developed a project together. Read the rest of this entry »
Genius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »
Curious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »
Entertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »
Guru Studio appointed Brand Central LLC as its exclusive licensing agency to represent the new CGI-animated preschool series True and the Rainbow Kingdom. The Netflix Original series will debut this summer, with a second season set to air in the fall. The series will also make its Canadian premiere on TVO this summer. Brand Central will develop a licensing program based on the series. Read the rest of this entry »
Dot To Dot Productions will produce the new 2-D-animated preschool series School of Roars. CBeebies acquired the series in the UK, and Sprout acquired the series in the U.S. ZDF Enterprises will handle worldwide distribution, and Creative Europe will handle further investment in the production.
School of Roars follows five mini monsters through their school day as they learn “monstery lessons” in math, music, cooking, and life. The show will be supported by interactive elements including game apps, story apps, and a website.
School of Roars will be animated at Dot To Dot’s in-house studio and is expected to air this year. Other shows that will be completed at the studio include CBeebies’ mixed media project, Footy Pups, which was also created by Dot To Dot.
Entertainment One (eOne) shares plans for the retail launch of Peppa Pig in India. The TV series made its broadcast debut in the country last summer on VOOT Kids, the video on demand (VoD) destination by Viacom18 for kids’ content in India. Peppa Pig also made its debut on Nickelodeon preschool channel Nick Jr. India this month.
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Rainbow Ruby, CJ E&M’s first global original animated series, will expand media partners globally. The series will launch in South Korea in the first quarter of 2017, with EBS and Tooniverse channels secured. The series currently airs on Tooniverse (Asia), RTV (Indonesia), Thai PBS (Thailand), and Yoyo TV (Taiwan). Additional channels are expected to air the series within the year.
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