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Rovio Entertainment Debuts New Angry Birds YouTube Series to Celebrate the World Cup

Rovio_AngryBirds_BirldCupRovio Entertainment will launch Angry Birds: BirLd Cup, a live-action hybrid series on the Angry Birds YouTube channel to celebrate the FIFA World Cup. The YouTube-exclusive series premiered on June 9, with new episodes airing every Wednesday and Saturday for the following five weeks through July 13. The episodes will also be featured on the YouTube Kids app beginning June 14.

Angry Birds: BirLd Cup stars two teams of kids, Team Red and Team Chuck, participating in a series of 10 challenges over 10 episodes. The team with the most points at the end of the season will be crowned the winner and awarded the BirLd Cup trophy. Read the rest of this entry »

Rovio Extends Angry Birds Licensing Program

AngryBirdsRovio Entertainment introduced licensing partners for Angry Birds in North America with new, renewed, and ongoing deals.

Partners include FAB for bags, backpacks, and lunch kits; Ranir for children’s oral care; Merske for ride-on and pretend-play toys; WEI Sales/Wells Dairy for frozen confections; Blue Spring Partners/Fin Fun for wearable blankets and towel wraps; Crocs for footwear and Jibbitz charms; and Brown Trout for calendars. Rovio also secured promotions with Sonic Restaurants and Hostess Brands, which will release more than 10 million co-branded packaged bakery foods. Read the rest of this entry »

MDL Wins Award for Angry Birds Licensed Apparel

Gilmar Angry Bird Award ImageMaurizio Distefano Licensing (MDL) won an innovation award from brand owner, Rovio.

MDL also won the Rovio Innovation Award for the most innovative licensing product of 2017 with Angry Birds licensee, the Gilmar Group, which manufactures and distributes clothing brands. Rovio’s licensing team awards its best partners on a yearly basis.

Women in Toys Hosts Cocktails and Conversation with Naz Amarachi

SYBO_NazAmarachiCuevos_HeadShotWomen in Toys (WIT) and Bentonville Film Festival (BFF) will host Naz Amarachi for Cocktails and Conversation on May 2 from 5:30 p.m. to 7:30 p.m. Amarachi is the head of licensing at SYBO Games.

Amarachi was originally a refugee from Africa, and worked her way through Harvard Business School’s General Management program. She helped take Angry Birds from a mobile game into a global entertainment franchise.

Entertainment One’s Joan Grosso will also lead a conversation on “How She Did it.” The events will take place at the Romo d’Olivia in Bentonville, Arkansas.

NFL, Angry Birds Partner for Super Bowl Gaming Experience

AngryBirds2_SuperBowlThe National Football League (NFL) and Rovio Entertainment partnered for a unique experience that lets fans play Angry Birds 2 and Angry Birds Evolution mobile games with a Super Bowl LII twist.

Players can outfit their flocks with any of the 32 official NFL jerseys and helmets to compete in new Super Bowl-themed game levels and in-game competitions within Angry Birds 2. Read the rest of this entry »

Rovio Entertainment Expands Angry Birds Licensees

rovioRovio Entertainment will add new and extended licensing and promotional partners for Angry Birds in the U.S. next year.

New licensees include Brown Trout for calendar; FAB NY for backpacks, luggage, lunch bags, wallets, coin cases, and more; and Wells Dairy for character-shaped ice cream and water-ice confections. Licensees that will extend their relationship with Rovio include Crocs for footwear, Komar Kids for sleepwear, Inkology for stationery, and Ziegenfelder for frozen novelty confections. Read the rest of this entry »

Rovio Entertainment, Iron Maiden Partner for Angry Birds Evolution Halloween Edition

ABEvolution_EddieRovio Entertainment will feature Iron Maiden in a special Halloween version of Angry Birds Evolution. Eddie—the mascot of Iron Maiden—will be a playable character as Eddie the Bird in Angry Birds Evolution this Halloween season. In this two-week character event beginning October 18, players who recruit Eddie the Bird to their team will be able to keep him as a player permanently.

There will be four evolutions of the character to represent different albums from Iron Maiden. In addition, the Bird Island will be transformed into a Halloween-themed, heavy metal oasis full of tributes to Eddie, Iron Maiden, and the heavy metal universe. Read the rest of this entry »

Rovio Entertainment, Everton Enter Multi-Year Shirt Sleeve Partnership

AngryBirds_EvertonRovio Entertainment Corporation and Everton, the English Premier League Club, signed a multi-year shirt sleeve partnership. Beginning September 17, Angry Birds will be an official shirt sleeve partner for Everton.

The Premier League sports league has more than 1.5 billion global viewers in more than 200 territories, and Rovio has 80 million monthly active users. The partnership will bring together fans from these two communities to participate in collaborative content in the Angry Birds games and co-branded fan merchandise.

Rovio Entertainment, YouTube to Launch New Episodes of Angry Birds Blues Series

AngryBirdsBluesRovio Entertainment will premiere new episodes of the animated series Angry Birds Blues on YouTube and YouTube Kids beginning September 14. The episodes will be released simultaneously in the U.S. and territories worldwide.

The new episodes follow the antics of Jay, Jim and Jake, the adorable blue bird triplets known as The Blues, and their zany adventures with one another and sometimes, the Hatchlings. Episodes will debut twice per week on YouTube and YouTube Kids.

Rovio’s Revenue Increased by 94 Percent in the Second Quarter

rovioRovio Entertainment Ltd.’s growth continued in the second quarter of this year, with the company’s revenue increasing to EUR 86.2 million. The year-on-year revenue increase was 94.0 percent, mainly due to the performance of Rovio’s games, and the revenue from The Angry Birds Movie release last May. During second quarter, Rovio also launched two new games: Battle Bay and Angry Birds Evolution.

The revenue of the games business unit increased by 65.0 percent and amounted to EUR 61.3 million. The growth was driven by a 30 percent increase in the number of monthly paying users, and a 51 percent increase in revenue per monthly paying user.

The revenue of the brand licensing business unit increased by 242.6 percent to EUR 24.9 million. The strong revenue growth was also due to revenues from The Angry Birds Movie. Read the rest of this entry »

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