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Merlin Entertainments to Open LEGOLAND Location in New York

Legoland_NYMerlin Entertainments is moving forward with plans to build a new LEGOLAND location in New York. The new location will open in 2020 in Goshen.

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its site plan by the Town of Goshen Planning Board, allowing it to officially move ahead with building the park. Read the rest of this entry »

Peanuts Worldwide, Cedar Fair Extend Peanuts Licensing Agreement

PeanutsPeanuts Worldwide, a subsidiary controlled by DHX Media Ltd., and Cedar Fair L.P. renewed the license agreement to feature the Peanuts characters—created by Charles M. Schulz—throughout Cedar Fair’s 11 amusement park locations. The new agreement extends Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging, and retail operations to 2025. An added five-year option, exercisable at Cedar Fair’s discretion, brings the potential contract extension to 2030.

 

WBCP and Hopi Hari Team for Theme Park Characters

Warner Bros. Consumer Products (WBCP) and Latin American theme park company Hopi Hari have entered into a licensing agreement to grant Hopi Hari the rights to bring Looney Tunes, DC Universe and Penelope Pitstop characters to the Latin American entertainment destination.

Expected to be completed by January 2012, and encompassing two of Hopi Hari’s five themed areas, the environment will feature attractions, as well as experiential shops and restaurants. This partnership is an extensive, long-term licensing agreement granting Hopi Hari brand licensing rights to the names, likenesses and logos for Warner Bros.’ intellectual properties. This also marks WBCP’s entrance into the amusement park market in Brazil.

The Attractions
The area called “Infantasia” will be themed after Looney Tunes characters Bugs Bunny, Taz, Tweety, Sylvester and Daffy Duck. Hopi Hari’s adrenaline-driven “Aribabiba” will target the teen audience and feature super heroes from the DC Universe, such as Superman, Batman, Green Lantern, Wonder Woman, Aquaman and The Flash.  The agreement also includes Penelope Pitstop, in an entirely new themed environment for guests.

Merchandise will also have a presence across multiple categories, including apparel and accessories, toys, games, gifts and novelties. Hopi Hari stores will sell licensed character products, many of which will be developed exclusively for the park.

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