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eOne Names Alpha Group Master Toy Partner for Peppa Pig in China, Expands Hong Kong Office

PeppaPigEntertainment One (eOne) appointed Alpha Group as its master toy partner for Peppa Pig in China. New toys will launch this year and feature play sets, figurines, and role-play items.

eOne’s Peppa Pig licensing program in China currently has more than 45 partners and will continue to expand this year. Additionally, this September Merlin Entertainments will debut the first Peppa Pig attraction in Shanghai. A new deal was also signed with Happy Kids Cultural Development for a Peppa Pig stage show that will tour the country over the next three years. Pop-up and mall events are currently in discussion. Read the rest of this entry »

Alpha Group, DHX Brands Partner for Massive Monster Mayhem Toys

DHX_Alpha_MassiveMonsterMayhemDHX Brands appointed Alpha Group as its global toy licensee, excluding Asia, for its action-packed science fiction competition series Massive Monster Mayhem.

Produced by DHX Media, Massive Monster Mayhem is co-created by Artur Spigel and Michael Chaves. Alpha Group’s line of product will include inflatable role-play toys, dress up items, action figures, R/C, plush, and board games inspired by the series. Read the rest of this entry »

Alpha Group Announces Launch of Operations in Latin America

AlphaGroupFollowing the launch of subsidiaries in North America, France, the UK, and Canada, The Alpha Group has appointed Jose Antonio Espinoza to head the launch of Latin America operations.

“One of the integral pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets. Having successfully worked for some of the top toy companies in the world—Mattel, Kreisel, and MGA—Jose Antonio brings unparalleled expertise to the role,” said Jean-Christophe Pean, president of Alpha Group in the U.S. and Europe.

Alpha will be showcase the new 2018 ranges at its Los Angeles showroom in September and in Hong Kong in October.

Super Wings Season Two Launches on Treehouse, New Toys to Launch from The Alpha Group US

nelvana_superwingsThe second season of Super Wings is now available on Treehouse. Season two features new stories, destinations, and characters.
The preschool follows a jet plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends, the Super Wings, must work together to solve.

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Alpha Group, Man of Action Partner to Create New Animated Series

ALPHA_LogoAlpha Group US LLC and Man of Action Entertainment, creator of Ben 10 and Big Hero 6, partnered to write and produce a new original animated series. Matthew Wexler (PAW Patrol and Bakugan) of WexWorks Media, joined the project as the executive producer.

 

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