The Licensing Blog

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Cap’n Crunch Selects Brand Central as Licensing Agent

CapnCrunchCap’n Crunch selected the global brand consultancy Brand Central LLC to extend the brand into select merchandise and food categories. The brand will extend into categories including apparel, accessories, collectibles, and a range of consumables.

LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSport_NintendoLeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards. Read the rest of this entry »

Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

Genius Brands International Appoints New Licensees for Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to add key partners for its upcoming animated preschool series Rainbow Rangers with the appointment of new licensees including, The Bentex Group for apparel, Jay Franco for bedding and home décor, and H.E.R. Accessories for accessories.

The new licensees join the brand’s global master toy partner Fisher-Price Toys. The announcement also follows recent news that Nick Jr. licensed exclusive broadcast rights for the series in the U.S. and Caribbean Basin. Read the rest of this entry »

McFarlane Toys, CBS Consumer Products Partner to Launch New Star Trek Line

McFarleneToys_LogoMcFarlane Toys signed a toy license deal with CBS Consumer Products to create figures, role play weapons, and accessories for the new Star Trek: Discovery television series. In additionMcFarlane Toys will also create merchandise from the entire Star Trek universe, including the classic TV series Star Trek: The Original Series and the library of films. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

Vans, Kendra Dandy Partner for Apparel and Accessories Collection

Vans_KendraDandyVans partnered with artist and illustrator Kendra Dandy to design a collection of imaginative illustrations across Vans footwear, apparel, and accessories.
Dandy is known for transforming her colorful illustrations into cheeky, smile-inducing patterns. The Vans includes Vans Authentic, women’s apparel, and accessories.

The Vans x Kendra Dandy collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent. The line is available now in Vans retail stores and Vans.com.

Céline Dion, The Bugatti Group Launch Handbag and Luggage Collection

celinedionCéline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories.  The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.

The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.

The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.

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