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McFarlane Toys, CBS Consumer Products Partner to Launch New Star Trek Line

McFarleneToys_LogoMcFarlane Toys signed a toy license deal with CBS Consumer Products to create figures, role play weapons, and accessories for the new Star Trek: Discovery television series. In additionMcFarlane Toys will also create merchandise from the entire Star Trek universe, including the classic TV series Star Trek: The Original Series and the library of films. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

Vans, Kendra Dandy Partner for Apparel and Accessories Collection

Vans_KendraDandyVans partnered with artist and illustrator Kendra Dandy to design a collection of imaginative illustrations across Vans footwear, apparel, and accessories.
Dandy is known for transforming her colorful illustrations into cheeky, smile-inducing patterns. The Vans includes Vans Authentic, women’s apparel, and accessories.

The Vans x Kendra Dandy collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent. The line is available now in Vans retail stores and Vans.com.

Céline Dion, The Bugatti Group Launch Handbag and Luggage Collection

celinedionCéline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories.  The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.

The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.

The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.

Twentieth Century Fox Consumer Products, Skinnydip Partner for The Simpsons Accessories Line

simpsons-skinny-dip-revisedTwentieth Century Fox Consumer Products partnered with accessory brand Skinnydip for the second of a two-part collaboration. The collection includes iPhone cases, bags, make-up bags, and pins. The line will be available at select Skinnydip flagship stores, Topshop concessions worldwide, Selfridges, ASOS, and skinnydiplondon.com.

Turner’s Cartoon Network EMEA Unveils First Partners for The Powerpuff Girls

updated key art8_horizontal_finalCartoon Network partnered with EMEA for The Powerpuff Girls licensing deals.

The EMEA merchandise roll-out will be kicked off by global toy partner Spin Master, who will launch plush, figures and playsets, dolls, role play, and novelty toy next year. A line of fashion, accessories, gifting, homewares, personal care, and back-to-school products will also be available next year.

Read the rest of this entry »

Wiesner Group Secures Master License for Stephen Joseph Brand Across Multiple Categories

stevenjosephlifestyleStephen Joseph and Wiesner Products Inc. announced that they have entered into a master license agreement for Stephen Joseph across multiple product categories including apparel, accessories, backpacks, and more. The designs will be available to a broader retail audience in boys, girls, and infants from each of the Wiesner Products divisions, KWC, Accessories 22, and Soled Out Socks.


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