Clothing company bebe and producers for the TV series 90210 have team
ed for the bebe for 90210 clothing collection. Developed in collaboration between producers and wardrobe stylists along with bebe’s creative design team, the new collection includes styles worn on the series by actresses AnnaLynne McCord, Jessica Lowndes, and Jessica Stroup. The line, available in a variety of fabrics and colors, includes dresses, tops, and bottoms.
The line will debut tonight, January 31, on the episode “It’s Getting Hot In Here,” and will roll out at retail on February 10.
CBS Consumer Products and women’s contemporary specialty store retailer bebe stores, inc. will introduce a branded clothing line, ‘bebe for 90210,’ based on CBS Television Studios’ 90210 television series for The CW.
The apparel partnership program represents an unprecedented collaboration between producers and wardrobe stylists from the show and bebe’s creative design team. The line will be introduced simultaneously on-air for viewers and in-stores for consumers. The new line will launch in conjunction with new episodes of the series’ third season this fall and will include styles worn by various characters in the show along with products inspired by the series.
The apparel program will consist of four collections annually including dresses, tops, bottoms, and accessories, which will be available in a variety of fabrics and colors. The CW and bebe will support the new line with an integrated marketing campaign along with in-store signage and key positioning within bebe stores. The collection will be available for sale exclusively in select bebe stores nationwide as well as online.
CBS Consumer Products Teams with CafePress CBS Consumer Products and CafePress, which specializes in user-designed apparel and gifts, have signed a worldwide licensing agreement that allows TV fans to design and sell authorized show merchandise from CBS’s television library of more than 180 shows. Based on an extensive portfolio of properties that range from current primetime hits including the CSI and NCIS franchises, Survivor, and 90210—to classic shows under the Television City licensing banner such as Twilight Zone, Brady Bunch, and Jericho—the partnership will allow consumers to customize their own apparel, drinkware, hoseware, and stationery/office products. The deal also includes the Star Trek franchise as well as the upcoming feature film, Beastly, from CBS Films.
Products will be available on Cafepress.com in late summer. Merchandise in the apparel category will include T-shirts, sweatshirts, hoodies, tank tops, underwear, hats/caps, baby bodysuits, and bags and totes. In the stationery/office category, consumers will find a wide range of posters, stickers, buttons, magnets, mouse pads, calendars, journals, and greeting cards. Household items will include aprons, clocks, coasters, license plate frames, and drinkware products such as mugs and water bottles.
ed for the bebe for 90210 clothing collection. Developed in collaboration between producers and wardrobe stylists along with bebe’s creative design team, the new collection includes styles worn on the series by actresses AnnaLynne McCord, Jessica Lowndes, and Jessica Stroup. The line, available in a variety of fabrics and colors, includes dresses, tops, and bottoms.