Mar 18, 2010 0
Whole Lotto News For Mars Retail Group
Mars Retail Group announced today that it has joined with new licensee Alchemy3 to develop branded lottery games. The games will hit participating lottery retailers beginning fall 2010 and will incorporate popular Mars brands including M&M’S, Snickers, Skittles, Starburst, 3 Musketeers, Milky Way and Twix.
“Branded lottery tickets are an exciting, new licensing opportunity for Mars,” says John Capizzi, general manager of Licensing for Mars Retail Group. “Alchemy3 has a successful track record developing solutions to increase brand awareness and sales by matching popular lottery games with major consumer brands. This new partnership will offer consumers fun and innovative lottery games showcasing our iconic Mars confection brands.”

