Jun 7, 2010 0
MarVista Entertainment Teams with Borders
MarVista Entertainment is working with Borders to launch an exclusive line of consumer products supporting the world premiere of 16 Wishes. The movie premieres Friday, June 25 (8:00 p.m., ET/PT) on Disney Channel.
Borders will be the exclusive retailer for all 16 Wishes merchandise. A variety of products will be available nationally in all Borders and Waldenbooks retail locations and online at Borders.com.
MarVista has also signed a promotional partnership with Rita’s Italian Ice to promote the movie. Beginning June 15, 16 Wishes movie flyers will be posted in all stores, and the company will support the launch with an email campaign to its “Birthday Club” members, together with a Facebook and Twitter campaign.

