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SYBO Games’ Naz Amarchi-Cuevas to Serve on LIMA Board of Directors

SYBOGames_NazHeadshotNaz Amarchi-Cuevas, head of licensing at SYBO Games, was appointed to the Licensing Industry Merchandisers’ Association (LIMA)’s board of directors. Amarchi-Cuevas will begin her term on July 1.

Nominated earlier this year and voted on by LIMA membership, results were announced in May at the Annual LIMA Membership Meeting held prior to Licensing Expo. Nominees must demonstrate an enthusiasm and passion for the licensing industry, be an active LIMA member, and illustrate a proven commitment to the industry.   

At SYBO Games, Amarchi-Cuevas is further integrating the company—and its top mobile gaming brand Subway Surfers—within the entertainment space. Credited with combining the digital world of gaming with traditional consumer products at retail, she is determined to redefine how entertainment, technology, and consumer products merge.

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