Feb 17, 2017
Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars.
Hundreds of thousands of fans around the world turned up to stores at midnight for Force Friday in 2015 to be the first to get their hands on merchandise from Star Wars: The Force Awakens. Toys from the line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
Details of how fans can participate will be revealed closer to the event, but the worldwide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like in 2015, products for The Last Jedi will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products such as Sphero’s BB-8, introducing more innovative technology.
A first look at packaging for Star Wars: The Last Jedi products which features leading heroes: Poe Dameron, Rey, and Finn. The trio will be featured on Star Wars packaging beginning Sept. 1.