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SpongeBob SquarePants Extends Into Central Asia and Eastern Europe

Nickelodeon Consumer Products International has signed on licensee C-Trade for sports equipment and accessories (bikes, rid-on cars, tennis sets, play tents, etc.) for kids. The deal covers several countries, including Armenia to Uzbekistan via Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan and Ukraine.

Additionally, Unilever has renewed its deal for toothpaste for Turkey and Northern Cyprus, and Pentra has signed on as a SpongeBob licensee for a range of bags, backpacks, badges and charms, mobile cases, clocks, lamps, mugs, and stationery for Poland, Estonia, Latvia, and Lithuania.

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