Oct 11, 2016
Talking Rain Beverage Company, the maker of Sparkling Ice water, collaborated with DreamWorks Animation in support of the Trolls release next month. Sparkling Ice will kicked off its UnconTROLLable Flavor campaign, which features sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program.
The UnconTROLLable Rewards program grants consumers of Sparkling Ice products movie-related rewards. Prizes include movie tickets, concession cash, music downloads, branded swag and more. The UnconTROLLable Screening Sweepstakes Facebook contest allows fans to enter online sweepstakes to win a hometown screening of Trolls.
Sparkling Ice also features a series of TROLLS fridge packs including limited-edition coloring cans.