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SO SO Happy Launches Beauty Line, Boosts Licensing Program with New Partners

May27.SOSOHAPPY

Entertainment One Licensing (eOne) and Kelly Teegarden Organics have launched the SO SO Happy cosmetics line, which will debut this summer at health specialty stores nationwide.

The collaboration offers consumers an all natural, organic, Ecocert certified makeup line targeted to young adults. Initial product offerings include lipsticks, glosses, lip treatments, and balms.

eOne has also signed card.com for SO SO HAPPY-branded debit cards.

This month, SO SO HAPPY launched its Spring 2015 fashion collection from Iron Fist. The line debuted on dollskill.com, and in anticipation of the launch, has been promoted on social media by influencers and celebrities such as singer Miley Cyrus and blogs StealHerStyle and Lookbook.nu.

 

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