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Slither.io, Surreal Entertainment Partner for New Range

slither.ioSlither.io added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, slither.io is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills.

Lisa Berlin Wright of Tie-In Pro, the exclusive licensing agency for slither.io, brokered the deal and will showcase the property next month at The Licensing Expo in Las Vegas, where Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys’ slither.io line as one of six nominees in the Toys and Games for Ages 0-12 category.

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Category: Apps, Digital Licensing, Games, Kids Properties, Mobile Licensing

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