Apr 20, 2010
Slapstick Enables Sports Fans to Digitally Transform into Their Favorite Sport Stars
PixFusion, which deals with personalized entertainment and composite imagery across all media formats, announced today that it has entered into a patent licensing partnership with Slapstick Sports, LLC, a division of Virginia-based advertising agency Williams Whittle, for its sports fan interaction website. Through the agreement, Slapstick users can “get their game face on” by utilizing PixFusion’s patented photo-personalized video technology to digitalize themselves into the identities of their favorite athletes and coaches. The first sports organization to license the Slapstick application is the NHL’s Washington Capitals, with additional teams to follow in the coming months.
The Washington Capitals’ Slapstick feature will launch during the NHL playoffs in mid-April to help generate online excitement for the players, team, and coaches and enable fans to digitally express themselves in a personal way for both the Washington Capitals and their opponents.
The Slapstick application is easy-to-use; simply upload a photo and select from four sports-centric scenarios including being a ranting player, coaching the team, answering questions from the press, or downloading a still shot. Users can personalize their own photo by choosing from various facial hair options, hats, and headgear, as well as their choice of a home or away jersey. Once the photo has been personalized, Slapstick users have the option of adding a voice to their creation. For 99 cents, users can call a toll-free number to insert their message into their Slapstick photo or video, which can then be shared via email with friends and family or posted on Facebook and Twitter. Fans can also create a free video using the application’s text-to-speech function.
The Slapstick deal was brokered by Big Tent Entertainment, the marketing agent for PixFusion.
