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Mar 21, 2011

Skechers’ New Global Licensing Initiative

Skechers Entertainment, a division of global footwear company Skechers USA, Inc., is leveraging the popularity of its original branded content and characters with a global licensing campaign.

Among the initial properties driving this new initiative is Zevo-3, the first originally produced animated television series from Skechers Entertainment, which premiered on Nicktoons in October 2010. Additionally, the direct-to-DVD movie Twinkle Toes, which is currently in production, will be among the other key properties leading the licensing roll-out. Skechers Entertainment will develop licensing partnerships in all categories including apparel, interactive, toys, games, accessories, food & beverage, stationery, gifts, arts & crafts, publishing, personal care, dress up & role play, home, novelty, seasonal and back to school.

Posted by: Admin on March 21, 2011.

Category: Apparel, Around the Industry, Brand Licensing, Dolls, Footwear, Publishing, Retail, Television

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