Mar 20, 2017
Sesame Workshop announced a new phase of the autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism.
The See Amazing library will add digital videos, books, and e-books, which will be available in English and Spanish. The “Meet Julia” special episode airs on next month on HBO and PBS KIDS in the U.S. and around the world on Cartoonito UK, Australia’s ABC network, and Mexico’s Televisa, with worldwide rollout planned within the year.
For the development of See Amazing, Sesame Workshop worked for more than five years where it consulted with more than 250 organizations and experts within the autism community.
The new additions to See Amazing campaign include the “Meet Julia” Sesame Street segment, available on YouTube, HBO, PBS KIDS, and sesamestreet.org/autism; six new digital live-action segments featuring Julia, Elmo, and Abby Cadabby, which will be available on YouTube and sesamestreet.org/autism; “We’re Amazing, 1, 2, 3!” e-book available on Amazon Kindle, Amazon Fire Kids Edition tablet, Apple iBooks, and other e-book platforms, with Spanish versions available soon; Sesame Street and Autism app available on the Amazon app store; Julia Walkaround Muppet costume character for community events; and more.
Research commissioned by Sesame Workshop and conducted by Georgetown University Medical Center and Children’s National Health System evaluated the impact of Sesame Street and Autism on the autism community. Preliminary findings will be announced next month at an event in Washington, D.C. Sesame Street and Autism: See Amazing in All Children is funded with support from American Greetings, the Robert R. McCormick Foundation, and Kristen Rohr.