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Sesame Workshop Names Headstart Regional Toy Licensee for Australia and New Zealand

sesamestreetSesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.

Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

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Category: Brand Licensing, Entertainment, Kids Properties, Plush, Toys

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