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Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend.

New videos and posts from the Sesame Street Muppets will rollout through September 30. Sesame Workshop’s content and distribution partners will also participate in the challenge, and Sesame Street’s social media channels will spotlight vintage sketches and songs. Snapchat will debut a new Sesame-themed filter, and laughing Elmoji stickers will be available for download for iPhone and Android devices.

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Category: Character Licensing, Digital Licensing, Entertainment, Kids Properties, Social Media, Television

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