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Sega Signs More than 25 Licensees for Sonic the Hedgehog Franchise

Sega partners with more than 25 merchandising and promotional licensees for its Sonic the Hedgehog franchise this year, after the success of animated series Sega Boom.

With Sonic’s 25th anniversary this year, these partnerships in categories such as apparel, accessories, and novelties aim to bolster the classic Sonic the Hedgehog brand and Sonic Boom franchise.

The licensing program is lead by master toy partner Tomy. New partners include Komar Brands, Concept One Accessories, LoungeFly, Bentex Group Inc., Signorelli Inc., and Accutime Watch Corp.

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