Mar 4, 2010
Second Year of Partnership for Smiley and Renault
For the second year, Renault has partnered with Smiley to be the face of its large national advertising campaign throughout France. The company will use the original smiley logo as a symbol of customer satisfaction for the sales and promotions of its used cars.
The campaign has been organized and implemented by the Publicis group on behalf of Renault and will continue into 2011.
The original smiley face will appear in all advertising campaigns including billboards, print advertising, internet advertising, and in store.
Ten percent of all royalties will go to charity through the Smiley World Association, which was formed in 2005 to help people in need by setting up health and educational infrastructures in third-world countries.
